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(1) Background--Speeding up the transfer of forest land management rights is conducive to improving economic Benefits. However, due to the asymmetric information of the circulation policy, there are still many problems, such as low willingness to circulate forest land management right. (2) Methods--Four counties with strong promotion and transfer of forest land management rights in Fujian Province are selected as sites for field surveys, and 344 valid samples are collected. Taking 14 control variables and 3 core explanatory' variables and their binary and ternary interaction terms as independent variables, the herd phenomenon in forest land management right transfer was analyzed by using binary logistic model. (3) Results--Firstly, age (-0.062), main planting categories (-0.636), and old-age security (-0.198)= all have a negative impact on the transfer of forest land management rights. While education level (0.070) and site conditions (0.268) have a positive impact on the transfer of forest land management rights. Secondly, the number of relatives and friends participating in the circulation (0. 169), the number of other forest farmers participating in the circulation (0. 100), the interaction item of the number of relatives and friends participating in the circulation and other forest farmers participating in the circulation (0. 125), and the availability of forest land circulation policy information (0. 228) have a positive impact on the behavior of forest land management right circulation. Finally, the availability of forest land transfer policy information related to the number of relatives and friends participating in the circulation (-0. 107), the number of other forest farmers participating in the circulation (-0. 135), and the interaction between the number of relatives and friends participating in the circulation and the number of other forest farmers participating in the circulation (-0. 091) all play a negative regulatory role in the circulation of forest land management right. Therefore, the herd effect and the availability of forest land transfer policy information positively affect the transfer of forest land management rights, while the availability of forest land transfer policy information negatively regulates the impact of the herd effect on forest land management rights transfer. (4) Conclusions and Discussions--The transfer of forest land management rights promotes the adjustment and optimization of forestry property rights structure. As the owner of forest land management rights, the circulation behavior of forest farmers affects the specific effect of the circulation of forest land management right. Therefore, the following suggestions are put forward: (1) Reduce the time and money spent by forest farmers in obtaining information will accelerate the transfer of forest land management rights and realize the benefits of forest land resources maximize. (2) Forest farmers are more inclined to take the circulation behavior of relatives, friends and other forest farmers as the basis for decision-making under the circumstances of insufficient information on the circulation policy, which is conducive to promoting the implementation of the circulation policy by making full use of the herd effect in the transfer of forest land management rights. (3) Because the decision-making made by forest farmers according to the circulation behavior of their relatives and friends and other forest farmers is not based on their own forest situation, improving their ability to identify information is conducive to preventing blind decision-making. [ABSTRACT FROM AUTHOR]

(1) Background--M ic m - cn Lcrpriscs play an imporLanL role in poverLy cradicaLion, employ mcnL promo Lion and economic promo Lion, injccLing new forces inLo China's economic devclopmcnL. Mie m-Lea cnLerprisc is a Lype of micm-enLcipriscs, whose Lea sale mainly depends on Lhe rccommendaLion of relaLives, friends, CLisLomei's and oLher neLwork mcmbci's. (2) Methods--Combined wiLh fcaLurcs of micro-Lea enLerprises and Lea LransacLion, Lhe social capiLal Lhe- ory is inLmdnced. From Lhe pcrspecLive of social neLwork, sLrncLural eqnaLion model, BooLsLrap mediaLor LesL, and hierarchy regression analysis arc employed Lo probe inLo Lhe mechanism of micro-Lea enLerprises' social ncL- work aTfccLing Lhe performance of Lea markcLing channels. (8)Results--This rcscai'ch explores Lhe influencing mechanism of Lea markcLing channel performance from Lhe pei'spccLive of social neLwork. ITie final resulLs arc as follows: FirsLlv, neLwork ccnLraliLy (0. 150), neLwork heLcrogcnciLv (0.200) and neLwork rclaLionship (0.210) all play a sLimidaLivc role in markcLing channel performance. Secondly, channel sLabiliLy plays a mediaLing role in Lhe impacL of social neLwork on mai- kcLing channel performance, in which channel sLabiliLv plays a full mediaLing role in Lhe impacL of neLwork cen- LraliLv (0. 078) on markcLing channel performance，and plays a patl of mediaLing role in Lhe impacL of neLwork heLcrogcnciLy (0.050) and neLwork rclaLionship (0. 050) on markcLing channel performance. Thirdly, social LrnsL (0. 170) has a posiLive moderaLing cffecL on markcLing channel performance. As an informal insLiLiiLional atTangemenL, social LrnsL can snpplcmenL Lhe shorLeomings of Lhe formal conLracL sysLem, help Lo improve Lhe efficiency of matkeL operaLions，and Lhns improve Lhe markcLing performance of enLerprises. According Lo Lhe influence inLcnsiLv of Lea markcLing channel performance，Lhe Lhrcc can he ranked as follows: neLwork relaLion- ship (0. 241)，neLwork heLemgeneiLy (0. 219), and neLwork ccnLraliLy (0. 171). The expansion and mainLe- nancc of social neLwork is of greaL significance Lo Lhe Lransmission an sharing of social capiLal in Lhe operaLion of micro-Lea enLerprises. Thus，iL is necessary Lo csLablish a good and sLablc social neLwork wiLh cnLeipriscs, gov- ernmenL agencies or oLher organizaLional consumers so as Lo promoLe Lhe growth of micro-Lea enLerprises. In addi- Lion, Lhe level of social LrnsL is also an imporLanL envimnmenLal foLindaLion LhaL influences Lhe survival and devel- opmenL of micro-enLerprises. (4)Conclusions and Discussions--Based on Lhcsc resulLs, some SHggcsLions arf as follows: CD Ifs necessary Lo csLablish a rclaLionship neLwork mainLenance sysLem Lo realize Lhe cfricicnL Lransfer and iiLilizaLion of informaLion rcsoLirccs.②We should expand hcLcrogcncoLis social neLwork and realize Lhe cffecLivc devclopmcnL and rccombinaLion of informaLion rcsoLirccs. Moreover, we should Lry Lo connccL wiLh employees and scienLific research insLiLnLions wiLh differenL indusLrial backgrounds.③lL is csscnLial Lo Lry Lo occupy Lhe cenLral posiLion of social neLwork, realizing Lhe rapid exchange and inLegraLion of informaLion resources. In addiLion, we should csLablish dirccL c ounce Lion wiLh organizaLional cons nmol's in order Lo occupy Lhe cenLral posiLion of Lhe neLwork. [ABSTRACT FROM AUTHOR]