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Your search keyword '"Toys -- Public opinion"' showing total 3 results
Start Over Descriptor "Toys -- Public opinion" Publisher lebhar-friedman, inc.
3 results on '"Toys -- Public opinion"'

1. The year of the bear in plush toys

Subjects
Retail industry -- Management, Toys -- Public opinion, Consumer preferences -- Surveys, Teddy bears -- Public opinion, Dolls -- Public opinion, Business, Business, general, Retail industry
Abstract

The Chinese did not celebrate the Year of the Bear in either 1984 or 1985, but America certainly did, and will. Everywhere anyone looked, it was bears, bears, bears. Expect [...]

Published
1985

2. Mattel leads toy brands in consumer preference

Subjects
Mattel Inc. -- Public opinion, Brand name products -- Public opinion, Consumer preferences -- Surveys, Discount stores -- Marketing, Toys -- Public opinion, Business, Retail industry
Abstract

Mattel Leads Toy Brands in Consumer Preference Mattel was the toy department name brand preferred by the largest percentage of discount store shoppers in a just-completed survey of consumer brand [...]

Published
1988

3. 85 to ride on hot '84 coattails

Author

Kasch, Jeffrey C.

Subjects
Consumer preferences -- Surveys, Retail industry -- Surveys, Toys -- Public opinion, Business, Retail industry
Abstract

This year will be terrific for toys but it's hard to measure its success against last year. Stimulated by strong line extensions and the maturing of reigning superstar Licenses--Cabbage Patch, [...]

Published
1985

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