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Aim: This study was intended to investigate the marketing of library and information services in medical college libraries in the province of Punjab, Pakistan. Research Methodology: The study employed a descriptive survey research design. The population consisted of 55 medical library in-charges, irrespective of their administrative set-up (public and private). A self-administrated questionnaire comprising five-point Likert scale was prepared. Which was pilot-tested and revised. The questionnaire was used as an instrument for data collection consisted of seven main research questions with 72 items. The descriptive statistics, frequency, percentage, mean, and standard deviation of the data were analyzed by using IBM SPSS-23. Results: All the targeted respondents participated in the survey. Administratively, 18 medical colleges were functioning under the public sector domain, while 37 medical colleges were run by the private sector. The finding demonstrated the necessity of marketing library and information services in order fulfill the objectives of the library and inform patrons of the value of library use. Most of the medical libraries marketed themselves by providing valuable library services to their clientele. The competencies required for librarians in marketing library services are the ability to answer the user's query and evaluate, improve as well as introduce value-added services in the libraries. Furthermore, study's finding revealed that lack of funds, lack of the latest facilities to market library services and unsupportive attitude of administrations were the leading factors militating against marketing library services. Conclusion: Based on the findings it was concluded that more funds should be allocated, workshops and seminars should also be organized for librarians to train them on how to market their library services effectively. The curriculum of Library and Information Science/Information Management should be redesigned to accommodate marketing courses. Finally, librarians must be committed to improve their competencies and market their services in befitting manner. [ABSTRACT FROM AUTHOR]

This paper intends to examine academic library services and facilities for university students at the tertiary level in Punjab. It has been observed that all educational institutions specifically higher education has an academic library to facilitate the students in terms of their academic activities and research-oriented tasks. This study has been conducted to measure the response of library patrons of two Public Sector Universities in Punjab, Pakistan. The unit of analysis has been based on the enrolled students of the University of Gujrat, Gujrat, and Government College University Faisalabad, Faisalabad, Pakistan. A sample of 16 students (8 students from each university and half male and female student ratio) has been selected using a purposive sampling technique. An interview guide has been developed and a case study method has been used to conduct in-depth interviews of the library Patrons. It is worth stating that researchers conducted interviews in the academic library of the relevant universities' main campus. Data analysis has been done with reference thematic analysis technique. The study finding asserted that library patrons reported that research support services and internet facilities had been provided by the library administration. Similarly, the study findings revealed that a silent zone of study, printing, and photocopy facility had been provided to support academic activities at the university. Likewise, the study results indicated that an online public access catalog, reference and periodical section, and open reading area had also been provided by the library staff to the library patron for the smooth running of research activities. [ABSTRACT FROM AUTHOR]

The study aimed to assess effectiveness of electronic services in university libraries in Punjab, Pakistan. The study adopted the quantitative research method to achieve its objectives. The quantitative data were collected through the questionnaire from library users in eight public universities by employing the convenience sampling technique. The findings of the study reveal that the libraries did not offer adequate electronic services. The respondents did not seem satisfied with the electronic services as most of them did not give their opinions about the services. The findings of the study will be helpful for university authorities and the library administration to take necessary measures to design and offer electronic services keeping in view users' needs and expectations. [ABSTRACT FROM AUTHOR]

It is a survey of large public sector university libraries of the Punjab Province and Islamabad Capital Territory (ICT) of Pakistan. The basic purpose is to get a broader understanding of users' perceptions about the library services. The survey is based on a questionnaire containing both open and close ended questions. The data were collected through mail, e-mail and personal visits. The study reveals that although respondents have shown their overall satisfaction with the library services, but the analysis of the data about users' satisfaction with major library services shows that they were not fully satisfied with their respective library services. The library users have also highlighted many problems, which they believed should be corrected. Findings of the study can be helpful for the library authorities and professionals for revisiting their library services and sources. [ABSTRACT FROM AUTHOR]