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Start Over Descriptor "FOREIGN MARKETS" Publisher linneuniversitetet, institutionen for marknadsforing (mf)
2 results on '"FOREIGN MARKETS"'

1. Sharing globally in a limited world : How sharecoms can internationalize by implementing M&As and/or strategic partnerships

Author

von Wendel, Karl, Nyström, Petter, von Wendel, Karl, and Nyström, Petter

Abstract

During recent years the sharing economy has had an increased impact on the modern business climate, and the level of engagement among researchers has increased. The sharing economy is changing the way individuals perceive business and challenges traditional business models. Sharing economy firms are implementing innovative business approaches to face the dynamic business climate. Its peer-to-peer sharing philosophy is fighting against the increasing hyper-consumption we are facing. Previous scholars have discussed how traditional firms can gain market shares and internationalize through M&As and strategic partnerships. However, the research on how M&As and partnerships can be implemented among sharing economy firms is minimal. Also, the empirical studies regarding this field are inadequate. Accordingly, examining this research gap in practice and gaining a deeper understanding of the subject is highly relevant. This thesis aims to shed light on the motives behind sharing economy firms internationalizing, mainly through mergers and acquisitions or strategic partnerships, involving at least one sharing platform in the process. To accomplish the intentions of this study, a qualitative research approach has been conducted, with a diverse group of respondents from different parts of the world and operating in various areas within the sharing economy. Moreover, the empirical data has been collected through conducting findings from four semi-structured interviews. The outcome of this research implies that the motives for sharing economy firms to internationalize using M&As or strategic partnerships are beneficial regarding the sharing economy characteristics. For instance, the paper highlights how sharing economy firms have a comfortable path internationalizing into foreign markets but can struggle to gain platform user activity in the early stages in new markets. Therefore, are M&As and strategic partnerships strategic tools for sharing economy firms to ac

Published
2021

2. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

Author

Akhsassi, Rania

Subjects
global markets, entry mode, PESTEL analysis, Franchising, Ekonomi och näringsliv, Moroccan market, IKEA, Economics and Business, Cultural distance, Foreign markets, Entry strategy, entry mode influencers, Globalization, Business Administration, Företagsekonomi
Abstract

Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. Nowadays, international companies are focusing on opening the world markets to their goods especially in emerging markets in order to take advantage of these markets opportunities and be part of its developing and growing infrastructure. In order for international companies to enter foreign markets, there are a variety of factors to consider while planning a strategic approach to reach new customers and differentiate their products and services from national and international competitors within the chosen market. This thesis will focus on featuring the significant factors that could affect companies entering new markets; the study is a qualitative single case study of IKEA, it will specifically investigate IKEA’s franchising in the Moroccan market and forms of internal and external factors that could affect IKEA’s entry into the market as well as it will highlight the main concepts that managers should consider when planning to enter the Moroccan market. The study was based on theoretical framework combined with empirical findings that were collected from secondary data such as annually reports and trade documents as well as through conducting in-depth interviews with IKEA’s managers to increase the study reliability and validity. According to the study findings and analytical results, the conclusion is that IKEA will not face major internal and external obstacles that would affect their operations significantly. There are few factors that could arise while entering the Moroccan market but from a holistic view this minor interferences can be overcame through IKEA’s full awareness of the market and their application of a vigorous, flexible and convenient strategic approach.

Published
2014

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