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Two key factors that need to be considered in the management of tourist destinations are the model of governance that is adopted and the kind of technology that is employed. Poor decisions in this regard can have serious consequences for sustainability in accordance with the 2030 Sustainable Development Goals (SDGs). This case-study analyses the outcomes of an axiological and practical application of cooperative principles, with appropriate technological support, to the territorial governance of travel and hospitality services. It focuses on the implementation of an R&D+i project to create an online cooperative platform managing 40 destinations. The practical application of these principles is seen to require a shift in perspective, not only in terms of the conception of territory, going from a space of purely capital valorisation to a commonly-held co-constructed heritage asset, but also in the approach to the use of technology, which favours peer-based collective intelligence over blind artificial intelligence. The most notable features of the model identified by the findings are increased proximity and inclusiveness on the part of users, and enhanced sustainability. With respect to the technological platform, the analysis indicates that it is scalable and replicable, as demonstrated by the growth from 7 to 40 destinations in a single year. [ABSTRACT FROM AUTHOR]