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The three-dimensional (3D) product model has become a tool that has transitioned from a legacy instrument, used in design, to an emerging technology applied to production and assembly processes. As this evolution has occurred, the need has developed to understand the value of deploying the 3D product model beyond the design phase. This research answers the question and solves the problem, does electronic documentation inclusive of the 3D product model add to the production workers' ability to complete the production task? To answer this question, the methods used were that the research team tested how accurately and quickly a production and assembly team could build the product using interactive, electronic documentation, including the 3D product model, as a means to understand the design intent as opposed to printed bills of materials (BOMs) and two-dimensional (2D) paper drawings. The conclusions that can be drawn from this research are that the research found statistically significant improvements in the production throughput time (~10%), reductions in the direct labor hours per unit (~14%), and retained quality levels, when deploying electronic documentation, including the 3D product model, into the production and assembly processes. Through the deployment of the interactive 3D product model electronic documentation to the production floor, the organization also took a step towards creating a digital twin of the produced product and laid a foundation for the further adoption of Industry 4.0 practices. The novelty of the work and the areas where it goes beyond previous efforts in the literature concerns the current body of knowledge that does not demonstrate a repeatable methodology through which industry and other researchers can replicate the experiment on demonstrating economic value when deploying the 3D product model to production and assembly processes. In this paper, the authors aim to build on prior work to demonstrate a repeatable methodology for determining the economic value of 3D product model deployment in production and assembly processes through applied research. [ABSTRACT FROM AUTHOR]