This article describes how puppetry is an important aspect of children's programming at the Austin Public Library in Austin, Texas, and examines its impact among all library patrons. The library is distinguished by its extraordinarily active puppetry program with many skilled and experienced puppeteers. Fifteen to 20 shows are performed annually; multiple performances are presented at each showing. Until the mid-1970s, children's librarians in the system developed and performed their own puppet shows according to their individual interests and talents; in general, materials and ideas were not shared among librarians in other branches. This all changed in the late 1970s, when the office of Program Development was formed. at that time the library compromised a Central Library, 13 branches, and a single bookmobile. The library decided to develop a new puppet show for each month. Individual librarians choose mascot puppets to participate in conventional story hours. A mascot puppet develops a unique personality. The more elaborate shows, performed on a stage, require a considerable investment of staff time. New puppet shows continue to be developed at the library. The audience reaction is the key to success every story.