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The author discusses how librarians can nurture their curiosity and maintain their creativity in order to develop their careers. He suggests that librarians should be curious about how people create, use and access information. Librarians are also advised to use some innovative approaches in offering library services and meeting user needs.

The author offers opinions on the administration of library reference services. It is argued that reference librarians often ignore basic principles of customer service when dealing with library users, as is said to be exemplified by the large desks separating librarians from users in most libraries. The use of mobile computing is suggested as a means by which reference librarians can serve library users throughout a library.

In this article the author discusses the inaccessibility of heads of libraries and library departments to the public. The author is of the opinion that library leaders are too busy to attend to public relations. He argues that libraries must build direct connections to all library staff for library users and that communication makes a good library.