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The article features Roy Morgan Research sales chief Glenda Wynward. She talked about the planned partnership between Roy Morgan Research and online measurement company Effective Measure. With the help of media measurement, Roy Morgan Research can manage the 12,000 questionnaires it receives and match the data across the rest of the survey to provide the details across most media formats. With this system, Scoop is able to gather wealth of information about the readers.

The article describes how advertising agency DraftFCB was commissioned by German car manufacturer BMW to launch a sales campaign for its Mini model to prove that cars can be sold online. BMW stipulated that the campaign would not include test drives and an actual viewing of the car by potential buyers. DraftFCB and Mini NZ created an online incentive which presented the idea of exclusivity through a limited-edition Mini badge, the Mini Soho, which only had 15 units available in the whole world. The strategy used an individual campaign for each car.

The article features Michael Gregg, chair of the Interactive Advertising Bureau in New Zealand and advertising director of Trade Me. Also known as MG, he is noted for his contribution to online advertising in New Zealand. MG's transfer to Trade Me in 2007 increased the revenue brought about by advertising. Not wanting to take the performance network advertising route, Trade Me sells fixed tenancy, allowing position on all pages in a section, and cost per thousand (CPM).

The article highlights the Creative Freedom Foundation Copyright Blackout campaign in February 2009 in New Zealand. The campaign had started in a 45-minute Foo Camp session on February 14. It is noted that this campaign came to life on websites involved in the FFunnell online advertising network including Scoop.co.nz. Also mentioned is the campaign's success in achieving suspension of commencement of a suspect section of the Copyright Act on February 23. In its planning stages, the campaign's objective was to achieve TV news exposure every night of the week.

This article discusses issues and events related to advertising industry in New Zealand. Fairfax seems to be following APN into the end as both media company may be broken up and sold to pay the debts of their parent companies. It explains that the fate of Fairfax and APN signals a good opportunity for the growing band of new-media start-ups operating in New Zealand. It suggests that cooperation or collaboration is better than competition.

The article discusses how co-opetition will help advertising agencies overcome the ongoing global credit crisis. Co-opetition is a neologism of cooperative competition. Co-opetition occurs when companies work together for parts of their business where they do not believe they have competitive advantage, and where they believe they can share common costs. This idea is being adopted in the online advertising space in New Zealand.

Discusses the trends in online advertising in New Zealand in 2004. Growth in the audience of Internet service provider Scoop.co.nz; Lesson for online publisher; Impact of the Internet as an advertising medium.

The article reviews the Australasian news company Fairfax, which issued a financial guidance that forecasts second half-year 2013 earnings before interest, tax, depreciation and amortisation (EBITDA) of 120-35 million Australian dollars, down from the 230 Australian dollars in the first half. Fairfax also announced the introduction of paywalls at its online news flagships. The article also informs that Fairfax's New Zealand operations have performed better than their Australian counterpart.

The article discusses content marketing and how news publishers could take advantage of it. According to the author, content marketing can be started by using social networking websites such as Facebook and Twitter. Search engine marketing (SEM) and search engine optimization (SEO) are also part of content marketing. The need for publishers to have direct relationships with advertising clients in order to move into content marketing is tackled.

The author discusses the lessons he learned from the collaboration his advertising agency Scoop and Wellington, New Zealand-based retailer Kirkcaldie & Stains to develop a campaign that showcases the retailer as one keen on keeping their customers satisfied. The advertising performance of Kirks increased up to levels of 95% satisfied over a two year period.

The article reports on the highlights of the last day of 2013 KiwiFoo held at Warkworth, New Zealand. NatTorkington, also called by the name ©gnat, hosted the event. On the closing day of the meeting, a session was held to discuss the implications of the Kim Dotcom affair on business sentiment. Megaupload, the file-sharing site operated by Kim Dotcom, exceeded online traffic footprint in the country at the time of its shutdown. MEGA.co.nz is expected to be as popular as its predecessor.

In the article, the author discusses the developments in the advertising industry, particularly in New Zealand. He claims that the introduction of online advertising delivery technologies pose as threats to the core aspects of the media placement business. He cites as example of such technologies the demand side platforms (DSP), which allow media placement buyers to advertise in multiple advertising networks like Google simultaneously and seamlessly.

The article discusses the highlights of the 2012 TEDx Auckland powerpoint presentation festival in New Zealand. The event was a success in terms of attendance which includes 100 high school students who received free tickets. Some highlights include a group of speakers delivering inspirational speeches and presentations and two musical interludes from Five Mile Town and Seth Haapu.

The article focuses on the continued turmoil in the news industry in New Zealand. It notes that though online advertising income may be increasing, it is not growing fast enough to fill the cashflow forecasts of newspapers. The plan to implement the country's first paywall and the establishment of a highly effective online banner sales strategy in a struggling market is emphasized.

The article focuses on the British Court of Appeal's decision in the Newspaper Licensing Agency (NLA) v. Meltwater case and its implication for New Zealand publishers. According to the court ruling, Meltwater violated the terms and conditions of use that NLA newspapers had published on their websites by taking NLA material and selling it. Online content is also confirmed by the court as copyright protected. It cites the controversies raised by the Court of Appeal's position on copyright law.

The article presents information on decreased advertising in news industry. It mentions that Australian news channels including Fairfax Media Ltd. and APN News & Media Ltd. has weakened and has been targeted for acquisition by rich companies. It informs that people are turning towards online digital advertising and suggests some solutions including need of local advertisement, promotion of citizen journalism and help from industries.

The article presents the data presented by Roy Morgan Research (RMR) on the developments in the New Zealand (NZ) and Australian advertising industries. In her presentation in NZ, RMR chief executive officer(CEO) Michele Levine discussed the media evolution in the country in the past 10 years as of April 2012, including the increase in Internet usage. Among the reasons for Internet use are for entertainment or amusement and for research or information activities.

The article offers an analysis of the online advertising market in New Zealand (NZ). It mentions that many in the domestic industry believed that premium online display is a dying segment of the market. The article also informs that numerous international display networks are now actively represented in the NZ market and that the biggest of the resellers is Google.

The article presents a forecast for online advertising industry in New Zealand for 2011. It notes that online advertising in the country will start to assert itself at the centre of the media production process. Online advertising is predicted to be considered as a lead marketing medium. It also describes quality content and growth of performance media.

The article discusses the relaunch of the Wellington-based web shop Doubleclique as Heyday! and the introduction of the service Down To The Wire, accessed through DownToTheWire.co.nz. The service was designed for people who want to improve in the digital space and to serve the Internet community. After three weeks, over 10,000 people visited the site reading 50,000 pages of content and watching thousands of videos. With this, Heyday! plans to invite readers to submit entries to the web site and launch a competition for web designers and developers.

The article focuses on mymetrix, a measuring tool marketed by Comscore to assess people who used the Internet. The product has been used by advertising agencies in New Zealand including Starcom, OMD, and Catch. In order to gather different visitor population, Comscore gets its panel information and merged samples and mix them, wherein the main marketing factor is assessing the attitude traits of website visitors.

The article features Liz Fraser and cites her plans as chairman of the New Zealand Interactive Advertising Bureau (IAB). The former MSN chief has succeeded former Trade Me Advertising chief Michael Gregg. According to Frazer, driving member value is her main priority as IAB chairman. She also intends to review the use of Nielsen as the default provider of demographic data and organize an industry event to discuss the future of online advertising in 2011.

This article discusses results of the "Brand Advertising & Digital" survey released by IAB Europe about online research. The survey shows a continuous decline in click rates for banner advertising. Also, the survey reveals that online brand exposure has the same branding impact as television brand exposure. Another report, the comScore/Starcom Natural Born Clickers study, shows that the so-called Natural Born Clickers were responsible for the majority of all the clicks.

The article reports on the lessons learned by the author on the three day face-to-face marketing in Bizzone Business Exposition in Auckland, New Zealand. It points out to the differences between people and the bytes version of marketing. The sales conversion funnel is about presentation, person-to-person contact and personality. In online sales conversion, it is about interface simplicity, clarity of messages and tweaking design.

The article reveals the increasing online presence of public relations and advertising campaigns. It gives suggestions on how to make an online campaign more successful which includes the selection of web sites where a campaign reaches the targeted audience. It also emphasizes the importance of credibility and positive brand-related content in online campaigns since these will be read by opinion leaders who can make or break a product or service that is being marketed.

The article profiles Flossie Media Group, a female-skewed online advertising network based in New Zealand. It details the relaunch of Flossie.com and the transformation that the business has undergone since advertisers and agencies appear unwilling to move budget from big portals to independents. It mentions that the new business strategy of the company's chief executive officer (CEO) Jenene Freer closely resembles the mix of editorial promotion and e-mail activity that she developed at NZGirl.com.nz.

The article explains the importance of collaboration and cooperation in online advertising among publishers, advertisers and their agencies in New Zealand. It cites the advertising network launched by Flossie.com in 2008 as an example illustrating the disconnect among the three parties. On the other hand, it highlights the collaborative project, Ffunnell advertising project launched in 2009.

The article focuses on First Rate's The Performance Network (TPN), a home-grown performance advertising network in New Zealand that helped in showing online performance advertising networks' progress in the country. The author comments that online performance advertising networks have been damaging value, performance and reputation of online advertising across the world. TPN helped in improving click rates as inventory management became more sophisticated.

The article presents some guidelines for planners and publishers regarding the use of online numbers. Experienced online media planners are aware that the most metricated medium around is oftentimes also the most confusing. The best way to use online numbers is to understand what is being measured and how. Considered two of the most useful metrics technologies today are Google Analytics and Nielsen NetRatings.

The article reports that Jim Spanfeller, chairman emeritus of U.S. Interactive Advertising Bureau (US IAB), criticizes major publishers for using performance networks to monetise so-called remnant advertising and how this is destroying the value of online advertising in the aggregate. The amount of inventory sold via ad networks had increased by 30% in 2008, according to US IAB. The author discusses the impact of the perception of cheapness of online advertising on advertising purchasers in New Zealand.

The article focuses on a social marketing campaign launched by the non-governmental environmental organization Greenpeace in New Zealand in 2009. The campaign was started online with the goal of encouraging New Zealanders to support the adoption of a 40% emissions reduction target by 2020. Greenpeace seeks to convince Prime Minister John Key to aim high when he participates in the global leaders summit meeting on climate change to be held in Copenhagen, Denmark in December. People who sign on to support the campaign are rewarded with points.

The article looks at the issue about the decline of the newspaper industry in the U.S. It points out that the future of news is being talked about due to the emerging economic realities of the online news production business as online news production platforms reuse the content of newspapers. Many newspapers in the U.S. have shut down while others like the "Los Angeles Times" and "Chicago Tribune" have filed for bankruptcy protection. It states that the public would expect content to be free of charge as they prefer to read news online or Youtube.

The article assesses the impact of the performance-based online advertising of Scoop Media for its Scoop.co.nz. The use of performance-based online advertising for Scoop.co.nz had delivered very poor revenue and undermined overall advertising performance metrics. It explains how an effective advertisement engages its audiences. It find that performance display advertisements are low quality, widely distributed and have low response rate.

The article focuses on the advertising campaign for Scoop.co.nz's Powershop Pioneers blog. The Powershop Pioneers blog allows customers of the new Powershop electricity retailer to discuss their experiences. According to John Drinnan of NZ Herald, claims that word-of-mouth will be the most effective way to sell the Powershop concept. The author believes that social marketing is about using new media to assist marketing and brand activity.

The article explores the implications of online over-exposure, according to a compilation of online advertising usability research from Wellington usability gurus Optimal Usability (OU). It relates the possibility of banner burnout, the increasingly low rates of response to online advertisements over time. The OU describes how advertisers can ensure the useful function of banners. The report also stressed the importance of contextually relevant and placement and the value of brand association in the form of content sponsorship relationships for brands.

The article presents the things that online publishers and advertisers must and must not do during a credit crunch. Publishers are advised to talk to their best customers and propose ways to deliver more for less and to not cut ratecard prices. For advertisers, it is important to seek creative partnerships with publishers that perform and to not make unrealistic demands.

The article focuses on a new web site launched by Made From New Zealand via television spots and an online advertising campaign on Scoop.co.nz. MadeFromNewZealand.com is a social network similar to Facebook or Linkedin, aimed at networking NZ businesses, particularly those with an outward-looking perspective, such as exporters. Several existing online business networks have been leveraged into the project including Silicon Welly, Startup and the Wellington online community's Unlimited Potential network.

The article discusses the phrase "content is king" in relation to advertising media planning. Content is king does not mean simply that if one has content then he has a good marketing environment. Respect of niche is very important, as is delivery. Delivery is not simply a matter of website structure, it includes how content is presented, and when misleading presentation is used it is not an ace, it is a deuce.

The author reports on the partnership between New Zealand-based online independent news provider Scoop and Firstlight Editorial Research Advertising (E/R/A). Founded by Brett Bailey, E/R/A is a competitor of Google's AdSense in providing online advertising technology. Its technology enables advertising agencies like B2B and Brand Positioning to communicate with an engaged audience in real time. Considered as the first iteration of E/R/A in the Australasian market, it is expected to be operational upon completion of the beta-testing phase on May 9, 2008.

The article offers information about Webstock, an annual conference organized by Nathasa Hall. Webstock is a non-profit event that brings together online professional and designers in New Zealand. It seeks to improve the standard of Web sites in the country. The first Webstock event opened with a video presentation by World Wide Web inventor Tim Berners Lee.

The article offers information on how online awards are being run in New Zealand. The Hitwise awards is based on traffic level data derived from Internet service providers (ISPs) and allocated to Hitwise's internal categories. Some online awards are using the Webbys method for their promotion. The Webby process begins by accepting nominations from the public, selection of finalists and the selection of winners.

The article focuses on the dominance of the online sector in key advertising categories in New Zealand during 2006. Media company APN decided to purchase 50% of startup classified and business directory Web site Finda.co.nz. Magazine publisher ACP established a joint venture with APN around its Sellmefree classified brand in an attempt to take on TradeMe. The trend offers advertisers growth in the availability of quality online advertising inventory.

The article offers tips on online advertising. Advertising messages should be simple, clear and targeted to the environment it appears within. Swirling, flashing or vibrating effects should not be used to attract attention. Excessively bright contrasting colors and rapid animation should also not be used.

The article presents an interview with Jon Ostler of The Performance Network (TPN) in New Zealand. He says that TPN is a system that facilitates and centralizes the deployment of online advertising campaigns that pay publishers based on defined performance metrics only. TPN opens up new revenue streams for publishers that was not previously available.

The article presents an interview with Facilitate Digital New Zealand general manager Michael Te Young. The interview focused on the origin of the current fixed time/position model for further explanation. The executive states that online publications in the country sell their inventory through advertising impression.

The article details an interview with John Schofield, general manager of the Internet Bureau, regarding the company's acquisition by Australian online media agency, emitch. He talked about what the acquisition means for online advertising and where he sees the New Zealand market heading. According to John, online advertising assessment in Australia too often remains heavily response-focused with a lot of buying reviewed on cost per-click metrics.

Talks about the online advertising market in New Zealand. Efforts of the government to get broadband networks in the area; Total number of Internet subscribers who are still on dial-up modem connections; Criticism against the size and complexity of online advertising creative by Internet auction Web site Trademe founder Sam Morgan.

This article features the entry of Sam Morgan of TradeMe into online advertising in New Zealand in 2006. It states the factors which prompted Morgan to enter into the business, including the revenues generated from online advertisements. In addition, the article explores the trends in online advertising.