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A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to create a certain quality of life in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by noneconomic goals. Nature-based businesses include traditional businesses such as those in the agriculture and forestry industries as well as new emerging businesses that are based on nature’s resources such as tourism. In rural areas, these types of tourism businesses generate important income and are therefore of great importance from a business development perspective. The aim of this study is to explore how tourism entrepreneurs see their lifestyles and nature-based businesses in rural areas. The study was conducted using a qualitative approach. Seventeen different cases were studied between autumn 2015 and autumn 2016, all of which were nature-based businesses in the area of micro-tourism located in rural Sweden. Data were collected from semi-structured interviews, observations, and written material. The study’s results show that there are several differences between tourism-lifestyle entrepreneurs in rural areas with nature-based businesses. We have identified four types of tourismlifestyle entrepreneurs, each with different motives for running their businesses. The results also show that they focus differently on their nature-based businesses, depending on what kind of tourism entrepreneur they are. Many of the lifestyle entrepreneurs focus on developing several different types of income to reduce risk and obtain growth. Tourism-lifestyle entrepreneurs therefore seem to try different types of businesses and appear to be more open-minded and innovative where creating new products and services is concerned

A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to create a certain quality of life in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by noneconomic goals. Nature-based businesses include traditional businesses such as those in the agriculture and forestry industries as well as new emerging businesses that are based on nature’s resources such as tourism. In rural areas, these types of tourism businesses generate important income and are therefore of great importance from a business development perspective. The aim of this study is to explore how tourism entrepreneurs see their lifestyles and nature-based businesses in rural areas. The study was conducted using a qualitative approach. Seventeen different cases were studied between autumn 2015 and autumn 2016, all of which were nature-based businesses in the area of micro-tourism located in rural Sweden. Data were collected from semi-structured interviews, observations, and written material. The study’s results show that there are several differences between tourism-lifestyle entrepreneurs in rural areas with nature-based businesses. We have identified four types of tourismlifestyle entrepreneurs, each with different motives for running their businesses. The results also show that they focus differently on their nature-based businesses, depending on what kind of tourism entrepreneur they are. Many of the lifestyle entrepreneurs focus on developing several different types of income to reduce risk and obtain growth. Tourism-lifestyle entrepreneurs therefore seem to try different types of businesses and appear to be more open-minded and innovative where creating new products and services is concerned

A growing number of research studies focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often start their business due to the fact that they want to make business of their hobby or they want to create a certain quality of life by living in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by non-economic goals. Nature based businesses includes traditional businesses like agriculture and forestry but also new emerging businesses that are based on nature‟s resources like tourism. In rural areas, these type of tourism business are the most important incomes and therefore also of high importance concerning business development. The aim is to explore the tourism entrepreneurs‟ point of view of their lifestyle and business within nature based businesses in rural areas. The study was conducted with a qualitative approach. 17 different cases was studied from autumn 2015 until autumn 2016. The cases consisted of micro tourism companies within nature based businesses situated in the rural county of Jämtland in Sweden. The data was collected through semistructured interviews, observations and written materials. The result from this study show that there is several difference between tourism lifestyle entrepreneurs in rural areas with nature based businesses. We have identified four types of tourism lifestyle entrepreneurs that have different motives for running their businesses. The results also show that depending on what kind of tourism entrepreneur they focus differently on their nature based businesses. Many of the lifestyle entrepreneurs are focusing on finding several different types of income to spread the risk and also obtain growth. We could also see that traditional entrepreneurs within nature based businesses prefer to focus on the main income which often was more traditional products and services rather than tourism. The tourism lifestyle entrepreneurs therefore seem to try more different type

A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to create a certain quality of life in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by noneconomic goals. Nature-based businesses include traditional businesses such as those in the agriculture and forestry industries as well as new emerging businesses that are based on nature’s resources such as tourism. In rural areas, these types of tourism businesses generate important income and are therefore of great importance from a business development perspective. The aim of this study is to explore how tourism entrepreneurs see their lifestyles and nature-based businesses in rural areas. The study was conducted using a qualitative approach. Seventeen different cases were studied between autumn 2015 and autumn 2016, all of which were nature-based businesses in the area of micro-tourism located in rural Sweden. Data were collected from semi-structured interviews, observations, and written material. The study’s results show that there are several differences between tourism-lifestyle entrepreneurs in rural areas with nature-based businesses. We have identified four types of tourismlifestyle entrepreneurs, each with different motives for running their businesses. The results also show that they focus differently on their nature-based businesses, depending on what kind of tourism entrepreneur they are. Many of the lifestyle entrepreneurs focus on developing several different types of income to reduce risk and obtain growth. Tourism-lifestyle entrepreneurs therefore seem to try different types of businesses and appear to be more open-minded and innovative where creating new products and services is concerned

This article focuses on sustainability information in large-sized companies in Europe. The aim of this article is to examine sustainability information in large-sized companies in European countries and the effect that the different national cultures might have on how sustainability is informed. The theoretical frameworks used are stakeholder theory, legitimacy, accountability, and national culture. The study has a qualitative approach, and data were collected during the spring of 2017 from 100 companies in five European countries (Finland, France, Germany, the Netherlands, and Sweden). Data were collected from websites, written documents, and other secondary sources. The results show that there are both differences between companies within each country and between countries. Companies in different countries focus on different aspects of sustainability in their information. The theoretical contribution this study makes is a model that can be used as a tool when discussing sustainability among large-sized companies in Europe. Practical implications include new knowledge of national differences between large-sized companies in how they work with sustainability, which could be of use to companies trying to enter other European markets.

A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to create a certain quality of life in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by noneconomic goals. Nature-based businesses include traditional businesses such as those in the agriculture and forestry industries as well as new emerging businesses that are based on nature’s resources such as tourism. In rural areas, these types of tourism businesses generate important income and are therefore of great importance from a business development perspective. The aim of this study is to explore how tourism entrepreneurs see their lifestyles and nature-based businesses in rural areas. The study was conducted using a qualitative approach. Seventeen different cases were studied between autumn 2015 and autumn 2016, all of which were nature-based businesses in the area of micro-tourism located in rural Sweden. Data were collected from semi-structured interviews, observations, and written material. The study’s results show that there are several differences between tourism-lifestyle entrepreneurs in rural areas with nature-based businesses. We have identified four types of tourismlifestyle entrepreneurs, each with different motives for running their businesses. The results also show that they focus differently on their nature-based businesses, depending on what kind of tourism entrepreneur they are. Many of the lifestyle entrepreneurs focus on developing several different types of income to reduce risk and obtain growth. Tourism-lifestyle entrepreneurs therefore seem to try different types of businesses and appear to be more open-minded and innovative where creating new products and services is concerned

A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to create a certain quality of life in a specific place. Previous studies argue that lifestyle entrepreneurs are often motivated by noneconomic goals. Nature-based businesses include traditional businesses such as those in the agriculture and forestry industries as well as new emerging businesses that are based on nature’s resources such as tourism. In rural areas, these types of tourism businesses generate important income and are therefore of great importance from a business development perspective. The aim of this study is to explore how tourism entrepreneurs see their lifestyles and nature-based businesses in rural areas. The study was conducted using a qualitative approach. Seventeen different cases were studied between autumn 2015 and autumn 2016, all of which were nature-based businesses in the area of micro-tourism located in rural Sweden. Data were collected from semi-structured interviews, observations, and written material. The study’s results show that there are several differences between tourism-lifestyle entrepreneurs in rural areas with nature-based businesses. We have identified four types of tourismlifestyle entrepreneurs, each with different motives for running their businesses. The results also show that they focus differently on their nature-based businesses, depending on what kind of tourism entrepreneur they are. Many of the lifestyle entrepreneurs focus on developing several different types of income to reduce risk and obtain growth. Tourism-lifestyle entrepreneurs therefore seem to try different types of businesses and appear to be more open-minded and innovative where creating new products and services is concerned