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The article offers the authors' view on how the libraries in Great Britain harness the power of social networking websites such as Facebook and Twitter for the benefit of the library users. The authors state that social media can serve as a tool for receiving and responding to inquiries and a channel for encouraging feedback. The author mentions that websites help promote the library and the information service they offer.

The article examines the ways in which libraries must consider before deciding on the right mobile systems, whether mobile website or applications, for their users in Great Britain. It states that it is important that they libraries ensure they tested the service before they take it to the user. Moreover, it mentions the importance for libraries to consider the advantages and disadvantages of each approach when deciding which path to take.

The article discusses how British libraries are getting in the position of connecting users to tasks, such as searching an Online Public Access Catalog (OPAC), using the library website. It cites that Apple Inc.'s iPad2 explores ways that are transferable to the library community. It is noted that the transformation of content into user-centred experiences is one of the ways that libraries can apply lessons learned from the success of companies like Apple.