1. Subliminal determinants of cue-guided choice
- Author
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Garofalo, Sara, Starita, Francesca, Sagliano, Laura, Trojano, Luigi, di Pellegrino, Giuseppe, Garofalo, S., Sagliano, L., Starita, F., Trojano, L., di Pellegrino, G., Garofalo S., Sagliano L., Starita F., Trojano L., and di Pellegrino G.
- Subjects
Adult ,Male ,Instrumental Conditioning ,media_common.quotation_subject ,Conditioning, Classical ,lcsh:Medicine ,Subliminal ,Choice Behavior ,050105 experimental psychology ,Article ,Task (project management) ,03 medical and health sciences ,Presentation ,0302 clinical medicine ,Pavlovian-to-Instrumental Transfer ,Reward ,Pavlovian Conditioning ,Perception ,Task Performance and Analysis ,Humans ,Learning ,0501 psychology and cognitive sciences ,Everyday life ,lcsh:Science ,media_common ,Multidisciplinary ,05 social sciences ,Subliminal stimuli ,lcsh:R ,food and beverages ,Cognitive neuroscience ,Sensory Thresholds ,External Cues ,Female ,Pavlovian to instrumental transfer ,lcsh:Q ,Cues ,Psychology ,psychological phenomena and processes ,030217 neurology & neurosurgery ,Decision-making ,Cognitive psychology ,Neuroscience - Abstract
By anticipating potential rewards, external cues can guide behavior to achieve a goal. Whether the conscious elaboration of these cues is necessary to elicit cue-guided choices is still unknown. The goal of the present study is to test whether the subliminal presentation of a visual cue previously paired with a reward is sufficient to bias responses that can lead to the same or a similar reward. To this aim, three experiments compared the subliminal and supraliminal presentation of reward-associated cues during a Pavlovian-to-Instrumental Transfer task. In line with previous evidence, results showed that the supraliminal presentation of reward-associated Pavlovian cues biased participant’s choice towards motivationally similar rewards (general transfer) as well as towards rewards sharing the precise sensory-specific properties of the cue (outcome-specific transfer). In striking contrast, subliminal cues biased choice only towards motivationally similar rewards (general transfer). Taken together, these findings suggest that cue-guided choices are modulated by the level of perceptual threshold (i.e., subliminal vs supraliminal) of reward-associated cues. Although conscious elaboration of the cue is necessary to guide choice towards a specific reward, subliminal processing is still sufficient to push towards choices sharing the motivational properties of the cue. Implications for everyday life, clinical conditions, and theoretical accounts of cue-guided choices are discussed.
- Published
- 2020
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