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Start Over Topic actions & defenses (law) Topic nielsen media research inc. Region california Publisher new york times
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1. Univision Sues to Stop TV Rating System in Los Angeles.

Author

Elliott, Stuart

Subjects
*TELEVISION program ratings, *TELEVISION broadcasting, *ACTIONS & defenses (Law)
Abstract

Focuses on a lawsuit filed by Spanish-language television broadcaster Univision Communications in Los Angeles Superior Court to stop Nielsen Media Research from making changes in the way it measures television ratings in Los Angeles, California. Complaint against the switch to the local people meters from the current system of using paper diaries along with meters; Concern about the possible undercounting of black and Hispanic viewers; Urban markets where Nielsen already made the changes.

Published
2004