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The article focuses on the overwhelming influx of animals in New York City shelters, particularly cats and dogs, due to factors such as a growing cat population, a veterinarian shortage, political indifference, economic uncertainty, and the lack of adequate shelter facilities.

Presents news concerning executives in the advertising industry as of January 6, 2005.

Presents news concerning advertising accounts, agencies and contracts as of January 6, 2005.

Reports on magazines with the most number of advertising pages, published in the United States as of January 2005.

Reports on the rise of radio advertising revenue in October 2004.

Discusses the various advertising strategies employed by retailers geared towards Christmas holiday shoppers. Efforts of retailers in engaging customers to the season's festive atmosphere; Utilization of traditional Christmas icons and images; Marketing strategies of retail company Best Buy, Target and jeweler Cartier.

This article discusses how federal, state, and local fair-housing laws prevent real estate brokers from answering questions that might lead to charges of discrimination. Advertisements for apartments that are family friendly could also be considered in violation of such laws and real estate attorneys are advising clients to word advertisements carefully so that they don't indicate any bias.

The article explores how Robert M. Greenberg is redefining advertising by making the delivery of the message a two-way street between consumers and marketers. R/GA, Greenberg's New York City agency, has been a mix of curiosity and reinvention. Greenberg oversees a diverse team in an attempt to wed design and marketing in groundbreaking ways, through the Internet and other technological leaps. Customers are not always receptive to aggressive marketing. This agency wants its ads to be too entertaining to ignore.

A NEW commercial for the Women's Tennis Association opens with slow-motion film of top players hitting ground strokes while wearing billowy dresses and scarves. ''What are little girls made of?'' asks a voiceover in the commercial, which was shot indoors using a high-definition digital camera. ''They're made of sugar and spice.'' Then, as top-ranked Caroline Wozniacki, wearing a black dress with spaghetti straps, hits an overhead smash, she continues, ''And sweat. And fury. And grit. And strength. That's what little girls are made of.'' [ABSTRACT FROM PUBLISHER]

Accounts Research In Motion, Waterloo, Ontario, chose two agencies to handle the creative duties for the BlackBerry brand, which had been handled by Leo Burnett Worldwide, Chicago, part of the Publicis Groupe. Spending was estimated at $200 million. An agency owned by MDC Partners, 72 and Sunny, Los Angeles, which has been working on BlackBerry projects, will handle the creative duties in North America. In other markets, those duties will be handled by AMV BBDO, London, and other agencies that are part of the BBDO Worldwide division of the Omnicom Group. [ABSTRACT FROM AUTHOR]

IN the fall of 2008, when the Snuggie, a blanket with sleeves, was introduced in an infomercial, it was mocked by television hosts including Jay Leno and Ellen DeGeneres and went viral, garnering millions of viewings on YouTube and spawning hundreds of parody commercials. Consumers purchased about four million Snuggies during the 2008 holiday season, according to Allstar Products Group, its maker. Typically, a success story for a kitschy infomercial product would end there, with the Snuggie going the way of items like the Clapper (''Clap on! Clap off!'') and Pocket Fisherman (''The biggest fishing invention since the hook!''). [ABSTRACT FROM AUTHOR]

SAN FRANCISCO -- When you sign up for Facebook, you enter into a bargain. You share personal information with the site, and Facebook agrees to obey your wishes when it comes to who can see what you post. At the same time, you agree that Facebook can use that data to decide what ads to show you. [ABSTRACT FROM AUTHOR]

CUPERTINO, Calif. -- Apple, the maker of popular gadgets, is getting into the business of selling advertising, ratcheting up its rivalry with Google. On Thursday the company gave a preview of a new version of the basic software for its mobile devices, including the iPhone. The software has a built-in advertising system, meant to be used by the developers who have created the more than 185,000 applications in Apple's App Store. [ABSTRACT FROM PUBLISHER]

WILLIAMSBURG CONDO $1,295,000 [ABSTRACT FROM PUBLISHER]

FAIRFIELD COTTAGE $865,000 [ABSTRACT FROM PUBLISHER]

LOCUST VALLEY COLONIAL $599,000 [ABSTRACT FROM PUBLISHER]

UPPER WEST SIDE CO-OP $530,000 [ABSTRACT FROM PUBLISHER]

FINANCIAL DISTRICT LOFT $1,095,000 [ABSTRACT FROM PUBLISHER]

REMEMBER when a poster with a little French street waif or a pair of cat's eyes was enough to sell a Broadway show? Now, with advertising trying to stand out on television, the Internet and mobile devices, choosing the right Broadway campaign often means finding a look that is flexible enough for different platforms, and one that also catches attention quickly. For the coming revival of ''La Cage aux Folles,'' Sonia Friedman, one of the producers, hung poster candidates on her office walls for a week, then asked herself, ''Do I want to live with this for the rest of my life?'' [ABSTRACT FROM PUBLISHER]

A series of popular Coors commercials that ran for several years, until about 2006, opened with a shot of the Rocky Mountains and the text, ''Somewhere near Golden, Colorado.'' The ads featured Pete Coors -- grandson of the brewery founder Adolph Coors and currently chairman of Molson Coors Brewing Company -- standing in the snowy Rockies and commenting that what makes Coors unique is that it is made from that snow, after it melts and flows in streams toward its brewery. A new commercial, by Cultivator Advertising and Design in Denver, for Breckenridge Brewery, a brewpub and bottler also in the Rockies, will look familiar to Coloradans, since it opens with snowcapped mountains and the text, ''Somewhere near Breckenridge, Colorado.'' But after this spokesman -- the head brewer Bob Harrington, pitching the brewery's Lucky U India pale ale -- says the beer is brewed with ''real Colorado water,'' he points to a nearby stream and adds, ''Well, not this water -- do you know what bears do in here?'' [ABSTRACT FROM PUBLISHER]

IN another sign of how hard television executives are working to attract advertising in tough times, two cable channels plan to significantly expand an initiative that pairs commercials with relevant scenes in the shows they interrupt. At a presentation on Wednesday, Turner Entertainment Networks -- part of the Turner Broadcasting System unit of Time Warner -- intends to announce the expansion of the initiative, called TV in Context. It is to be available in 100 movies and scripted series during the 2009-10 season on TBS and TNT; it has been available in 50 movies on those channels during 2008-9. [ABSTRACT FROM PUBLISHER]

Another day, another closure. Magazines are becoming thinner as advertising pages fall, and publishers are grimly cutting underperforming titles. But the outlook is not dour for all -- a handful of magazines are still expanding their ad lineups, some by startlingly high percentages. [ABSTRACT FROM PUBLISHER]

In 2003, during the golden age of pop-up ads, the advertising research firm Dynamic Logic asked hundreds of people about over-content advertisements: ads that pop up from a Web page, lurk behind it or hover translucently over it like tiny digital storm clouds. Nearly a third of respondents said that such advertisements were ''never appropriate.'' This year, Dynamic Logic posed the same question to 933 people, and found the percentage of Americans who objected strongly to such ads had fallen by 11 percentage points. [ABSTRACT FROM PUBLISHER]

The F.D.A. is everywhere these days, or so it seems. Sellers of dubious medical devices claim in late-night TV advertisements that their products are ''registered with the F.D.A.'' [ABSTRACT FROM PUBLISHER]

An advertising blitz intended to help Microsoft polish the tarnished brand of its Windows Vista operating system began this week with a head-scratcher of a commercial. The ad features Jerry Seinfeld flexing some new shoes, Bill Gates adjusting his shorts and no mention of Vista. Microsoft says the ad is meant to get people talking, and that other parts of the marketing campaign will actually get into what its software can do. [ABSTRACT FROM PUBLISHER]

In the 1950s, a marketing type called James Vicary caused national hysteria when he announced he could get people to buy Coca-Cola by flashing a ''Drink Coke'' sign on a screen so quickly that viewers couldn't tell, implanting the urge in their subconscious. Mr. Vicary's experiments turned out to be a sham. But the fear of corporations stealthily mucking about with Americans' brains took hold in the collective imagination. [ABSTRACT FROM PUBLISHER]

Accounts Wachovia, Charlotte, N.C., dismissed Mullen, its lead creative and media agency for traditional advertising, by eliminating the Mullen office in Winston-Salem, N.C., from a review for the account. Mullen, which has handled the assignment for 11 years, is part of the Interpublic Group of Companies. In a separate review for Wachovia's interactive account, the incumbent agency -- the Boston office of Carat, part of the Aegis Group -- proceeded to the next round. Wachovia spends about $120 million to $150 million a year on advertising. [ABSTRACT FROM PUBLISHER]

PBS Gives In To Commercials [ABSTRACT FROM PUBLISHER]

IT takes a bit of courage, and perhaps a lot of ego, to tell large companies that their ad campaigns have been failing miserably. But that's exactly what the advertising firm Naked claims to do regularly. [ABSTRACT FROM PUBLISHER]

The article presents information related to a new form of video entertainment, sponsored by advertisers like Budweiser and General Electric. Unlike other forms of branded entertainment, this form makes no mention of the products at all. According to Rich Rosenthal, who runs a new corner of Warner Brothers called Studio 2.0, this is the most effective form of advertising.

The article presents information on the parody advertisements run by the magazine "Heeb." The magazine, aimed at young, urban Jews, was introduced in 2002. Joshua Neuman, the editor and publisher of the magazine, said that the magazine did not have advertisers when it started and so it started running parody advertisements.

This article focuses on the difference between information advertising and image advertising.

Relates the experience of a mother who lost her baby at 31 weeks in the womb and her views about the baby formula company in the U.S.

Focuses on the report of the Cinema Advertising Council in the U.S. which found the increase in the revenues of on-screen advertising and off-screen promotions for 2004.

Reports that CBS Broadcasting Inc., owned by Viacom Inc., has expected to become the leader in the sale of commercial time ahead of the coming 2005 fall season, when final tallies are completed in the yearly bazaar known as the upfront market.

Examines the advertisements for wireless technology in the U.S.

Reports on business developments related to marketing and advertising in the U.S. Creation of a media agency to handle accounts that would present conflicts with clients by Interpublic Group of Cos. Inc.; Highlight the grand price at the 41st annual International Andy Awards ceremony, sponsored by the Advertising Club of New York; Appointment of Josh Rabinowitz as senior vice president and director for music, a new post at Grey Worldwide.

Reports on the advertising campaigns of magazine and newspaper industry to make over its image in the eyes of advertisers in New York.

Reports on the advertising response of Wendy's International Inc. after the accusation of Anna Ayala that she found a finger in her chili in San Jose, California.

Examines how Wal-Mart is upgrading its vast in-store television network. Intent to show a constant stream of consumer product ads purchased by companies like Kraft, Unilever, Hallmark and PepsiCo; How the company, eager to promote its network, is upgrading broadcasting plans and equipment; Views of customers and executives; Role of Nielsen Media Research in evaluating its network; Efforts of Wal-Mart to capitalize on its captive audience. INSET: The 10-Second Spot TV Ad Is Not a Time to Be Subtle, by Nat Ives.

Reports that Orange, the British mobile phone company, has said that it would sue easyMobile for using Orange's signature color in advertisements.

Reports that magazine advertising pages in the United States declined slightly in January 2005, snapping an eight-month streak of gains. Decline of January advertising pages in 8 of the 12 major categories; Increase in advertisements for food and food products.

Reports on the plan of Pfizer Inc. to stop the disputed misleading Listerine mouthwash advertisement suggesting that the product is as effective as flossing at fighting plaque and gingivitis.

Focuses on the interest of a long list of advertisers for the Super Bowl football game despite outcry regarding content of previous commercials, in the U.S. Aim of advertisers including Ford Motor, General Motors and McDonald's to avoid a repeat of the vociferous complaints generated by the previous spots; List of companies that making their Super Bowl debut such as MBNA and Novartis; Failure of the humorous advertisement from Knight-McDowell Labs to be included in the list of sponsors.

Reports on the growth of advertising spending in most media in the first nine months of the year in the U.S.

Reports that the marketing executives for ABC Entertainment and their media planning agency, OMD, came up with a list of unconventional promotions to help the television series, "Desperate Housewives," stand out amid the clutter of the new season. Embellishment of plastic dry-cleaning bags with advertisements for "Desperate Housewives;" Comment of Mike Benson, senior vice president for marketing of the ABC Entertainment, on the use of the dry-cleaning bags in the advertisement; Traditional elements used by the entertainment company for the campaign of the series.

Reports on the increase in the magazine advertisement pages in October 2004, according to the Publishers Information Bureau in New York City.

Features the commercials of various electronic toys. Distinct features of Leapster shown in the commercial; Portrayals of the children in the commercials; Message of the commercial.