1. Making Halo A League Sport.
- Author
-
WINGFIELD, NICK
- Subjects
- *
VIDEO game competitions , *HALO (Game) , *VIDEO games , *XBOX video game consoles , *FIRST-person shooters (Video games) , *MARKETING , *PRICES - Abstract
The article discusses the video game Halo 5: Guardians manufactured by Microsoft. Topics include the focus of Microsoft's marketing team on electronic sports (e-sports) through its Halo 5 video game competitions, forecasts for increased revenue from tickets to e-sports events and corporate sponsorships for e-sports according to the marketing research firm Newzoo, and Microsoft's hopes that Halo 5 will boost sales of its Xbox One gaming console for which Halo games are exclusively available.
- Published
- 2015