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The article discusses cremation rates, pricing and profits in the U.S. funeral industry, citing strategies like educating the public about value and pricing, building a pricing model based on universal charges of services, and offering low-cost, non-ceremonial cremation and premium brand options.

The article discusses several ways of approaching cremation and the strategies to follow when talking of cremation. It points out that all families should be treated equally regardless of whether what they are looking for such as burial, cremation or hydrolysis. It cites the need for funeral directors to overcome the public perception that cremation is not a ceremony. It suggests considering the use of a repose bed or memorial bed to enhance the experience of the direct cremation family.

The article focuses on 10-year profit and loss data that shows the marks of changing funeral service sector, decisions influencing operating expenses and transformation from burial to cremation-based business.

The article focuses on the projection from the 2008 United Nations Crude Death Rate report aimed to predict the future impact of the baby boomer deaths in the funeral service industry compared with the Cremation Association of North America (CANA) cremation statistics and forecast.

The author draws on his past experiences taking part and planning the funerals of his family members in order to testify to the continuing relevance of funeral services as a way of gathering families together to pay tribute to their departed loved ones. He also believes that excellent embalming services, personalized funeral rites, and meticulous attention to the needs of bereaved families will be the hallmarks that would set successful funeral homes in the U.S. apart from their competitors.

The article focuses on the debate regarding the difference between traditional selection room versus pictures and computers in funeral service. Overview of how early funeral homes organize their casket selection rooms and market their products through pictures and computers is provided. Emphasis on the importance for funeral homes to have a presentation strategy of products regardless of the methods used to effectively promote their services is provided.

The article offers strategies to return a funeral business to profitability in the U.S. It stresses that better financial and resource management are the only way to sustain the business and that rightsizing is the key to address the changes and challenges. It notes that commercial courage to charge properly will be an essential element for a successful funeral business. It adds that growing funeral income more than three percent per year is a distinct advantage over the competition.