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It is more difficult to establish quality service than quality product in theory and especially in practice; consequently, educational service suppliers have to detect at present customers' requirements both from the point of view of meeting them and as a result of their identification in accordance with market requests. An important point for states all over the world is developing education and education providers alike. One of the main modalities for the educational suppliers to differentiate is to constantly provide higher quality than that offered by their competitors. Hence, the managerial act in the field of educational service becomes a complex, specialized activity. However, the attention paid to improving quality, specialized literature mentions, has recorded a slight decrease as compared to the period 1990-2000. Thus, it is necessary to understand and adapt quality management, even if it is not compulsory. Words like achieving and capitalizing quality will turn quality into an investment that may contribute to decision making in order to beat competition if specific procedures for activity types and control are applied. [ABSTRACT FROM AUTHOR]

At present, one of the most important characteristics of direct marketing is connected to the increasing need of understanding clients . Direct marketing will be successful if it is capable to address profitable clients. Specialized literature shows that direct marketing has three important additional qualities: It is based on direct answers; It is measurable; It usually requires creating and maintaining a database. Creating this database contributes to a better understanding of the market and can provide competitive solutions. The most frequent modality of evaluating databases within the companies with specific marketing profile is the RFM method. The RFM method focuses on the most profitable clients. For the following direct marketing campaign, we can consider the customers having similar traits to those identified with the help of this method. [ABSTRACT FROM AUTHOR]

In present, the quality of higher education is influenced by joining the European Union. Competition between universities is generated by the implementation and the choice of some efficient and effective management systems. Starting from the premise that there is no difference between graduates who are employed in production, if they come from an approved or accredited private university was accomplished a case study which reveal, in terms of quantitative, assessments of the services available to students provision of accredited private universities versus authorized universities. [ABSTRACT FROM AUTHOR]