1. ONE BRICK AT A TIME.
- Author
-
Douglas, Jeanne-Vida
- Subjects
- *
WEALTH management services , *INVESTMENTS - Abstract
The article provides an overview of the career of Australian businessman Mark Bouris and the success of his wealth management business, Yellow Brick Road (YBR). He claims that with YBR, he deconstructed financial advice, centralise compliance and the financial planners themselves. He offers his view on brand-building exercises such as the television reality program "Celebrity Apprentice." YBR is said to be investing in training new branch owners who will operate through the company's licence.
- Published
- 2011