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The article features the richest women in Australia in 2012. Sarina Russo believes that business is both for women and men since it is all about the psychology of every person. Businesswoman Barbara Kale states that one of the reasons for the lack of women on the rich lists is that many of those who have the capabilities to branch out on their own are forging careers in the corporate world.

The article discusses the reasons why women are needed in running businesses. Australia is one of the countries that promote women, and in the first three months of 2010, 14 women were appointed to board positions. As of May 20, 2010, 70 women hold 95 directorships of the 68 companies that are included in the top 100 publicly listed companies in the U.S. It claims that women on boards are able to boost profits and equality in the workplace increases productivity.

The article profiles the celebrity and businesswoman Elle Macpherson. It says that she has established $120 million worth of business with her line of Elle Macpherson Intimates brand of women's underwear in the fashion industry. Her partnership with New Zealand lingerie designer Bendon owned by Cullen Investments to design new underwear range was her most successful payoffs earning excellent sales growth. Macpherson says that her vision and curiosity helped her to be successful in the business.

The article reports on the leading female entrepreneurs in Australia. Among the most successful businesswomen are: Julia Ross from Ross Human Directions and Janine Allis, of Boost Juice Bars. The entrepreneurs have the qualities of being ambitious, optimistic and focused on business growth. On the contrary, their ambitions are often block by certain factors that include lack of capital and assistance, the demands of motherhood and the effects of sexism from suppliers and male employees.

Features the career developments of women entrepreneurs and the lessons they learned on entrepreneurship in Australia. Thoughts of Three Points Search Solutions executive Maureen Li about the company she founded; Views of Line Management Institute of Training executive Melanie MacDonald on sexism in the workplace; Views of Carman's Fine Foods executive Carolyn Creswell on doubling one's revenue.

Highlights trends and developments in entrepreneurship in Australia citing the decline in the number of female entrepreneurs. Proportion of small businesses by gender of operators; Comparison of statistics on female entrepreneurs in Australia, U.S. and Canada; Market and economic indicators.

Presents the Australians comprising the 2004 Young Rich list of the periodical "BRW." John Ilhan; Michael Boyd; Edmund Groves; Nicole Kidman; Craig Winkler; Michael Gordon; Peter Hill; Steve Outtrim; Elle Macpherson; Kylie Minogue; John McGrath.

Focuses on the Australian women entrepreneurs included in the 2004 Young Rich list of the periodical "BRW." Cristina Re; Amanda Briskin; Clair Jennifer; Jo Horgan; Suszi Dafnis; Challenges faced by the women in their entrepreneurial endeavor.

Profiles Rena Merchant, co-founder of the Billabong surfwear business in Noosa Heads, Queensland. Total wealth of Merchant; Achievements of Merchant; Success in the golf business.

Profiles 20 women executives in Australia. Telstra Wholesale managing director Deena Shiff; Wealth Creation Chief Executive Officer Lisa Gray; GasNet Australia Chief Executive Christine O'Reilly; BluScope Steel President Kathryn Fagg; EnergyAustralia general manager Amanda Jones; Adecco Chief Executive Jo-Anne Collier; SAP Australia and New Zealand Chief Executive and managing director Geraldine McBride; Jane Halton, Secretary of the Commonwealth Department of Health and Ageing; Hoyts Cinmeas Chief Executive Officer Alison Deans.

Profiles the top six to 20 powerful women in Australian business. Managing director of television network Seven Network, Maureen Plavsic; Elizabeth Bryan, first woman appointed to run a large financial institution; Non-executive director Belinda Hutchinson.

Profiles the top five powerful women in Australian business. Qantas Airways Ltd.'s chairman Margaret Jackson; Economist Jillian Broadbent; Career highlights of Helen Lynch, one of the most in-demand company directors.

Focuses on the representation of women in business in Australia. Need for women to maintain a commitment in business; Details on the business success of Imelda Roche, former owner of the Nutri-Metics cosmetics business; Efforts of women to understand the psyche of men in senior corporate roles.

Features the winners of the 2001 Telstra Business Women's Awards. Judith Slocombe, managing director of Gribbles Veterinary Pathology; Elizabeth Broderick, a partner at Blake Dawson Waldron; Lynley Papineau, marketing and quality director at Aqua Technics; Nola Watson, director of the information and intelligence center of New South Wales Police Service.

Presents the awardees of the Telstra businesswomen of the year in Australia. Includes Patricia Jafferies of Dome Coffees Australia; Gabrielle Molnar of the recruitment agency Markham Appointments; Sue Murphy of Clough Engineering Group.

Deals with women in senior management roles in Australia. State winners in the 2000 Telstra Business Women's Awards; Key elements in management success; Characteristics of a successful manager; Ability of women to bring empathy, supportiveness and strong regard for their staff to an organization.

Focuses on entrepreneur Gillian Franklin's formation of her own cosmetics firm called The Heat Group in Australia. Target demographics; Resignation of Franklin from Creative Brands; Recognition of the importance of values; Firm's board members.

Focuses on leaders of Australia's information technology industry. The low profile of women in the industry; Factors that affect the industry in Australia; Profiles of George Wallner of Hypercom, John Bertrand and Alan Ramadan of Quokka Sports, Lou Schillaci of NDG Software, Lyndsey Cattermole of Aspect Computing, Beth Jackson of Equant Network Services, and Roger Allen and Roger Buckeridge of Allen & Buckeridge.

Reports on women executives in Australia who have reached the top of their companies and seem poised to become chief executives. Magazine's choice for the 50 women who could be chief executives; Comments from the women surveyed; How their stamina and resolve sets them apart; Importance of gaining exposure to all facets of the business; Difference in management style between women and men; List of the top 50 women executives. INSETS: Cross-pollination of styles gets a chance;Americans over here;The calculated rise of Meredith Brooks, by Maureen Murrill.

Presents information on women entrepreneurs in Australia and their method of operation. Results from a survey of the views of male and female entrepreneurs; What women can learn from men and the reverse; Comments from entrepreneurs; Statistics on entrepreneurs. INSET: Women and the export imperative..

Profiles Lyn Russell, the winner of the 1996 Telstra Business Woman of the Year Award. Career background; Views and opinion about equal employment; Profile of other winners; Nannette Carroll for business owner category; Wendy Ekstein for business with fewer than 100 employees; Paula Gerber-Jones for business with more than 100 employees; Judith Griggs for public sector category.

The article features Janine Allis, the founder of fruit juices and smoothies retail company Boost Juice in Adelaide, South Australia. Her principle is to listen to customers and offer them what they want. The first juice store that she established with others in Melbourne, Victoria had failed. Allis states that her fear of failure has driven her to success. She has sold down her stake in Boost Juice in 2010 to U.S. buy-out firm The Riverside Co. as part of her plan to enter the international market.

The article focuses on the new breed of women entrepreneurs which are younger, more hopeful, more ambitious, and more comfortable with risk. Holly McErvale, founder of Verve Portraits, states that female employees are inspired to see a woman in a leadership role. Miranda Bond of Inika says that women see entrepreneurship as independence and the chance to realise a challenging vision. Furthermore, it says that the women entrepreneurs of 2010 quickly identify the hurdles they have to overcome.

The article focuses on the success of Australian women who decided to establish their own business enterprises. It mentions the experiences of Diana Williams, founder and executive chairman of Fernwood Women's Health Clubs; Lynette Palmen, owner of Women's Network Australia; and Teltra's 2007 businesswoman of the year Leanne Preston.

The article discusses the challenges in securing for a capital to start a small business. One of the challenges of any small-business owner is finding sufficient funding to allow a business to develop. The author relates the experience of a businesswoman. She claimed that the problem was solved when she visited a business adviser who helped her with a business plan.

Profiles Janet Holmes a Court, chairman of family company, Heytesbury and of the Leighton Holdings subsidiary John Holland in Australia. Career background of Janet Holmes a Court; Goal of the lady executive to see Heytesbury being rebuilt and to add a new trading division to wine and beef units; Description of the new Heytesbury as a much more conventional family firm, enjoying profitable trading.

Discusses various research which confirms the paucity of women in senior roles in business enterprises in Australia. Percentage of women who hold executive management positions; Finding of study which claims that companies with a higher representation of women in senior management positions financially outperform those with fewer women at the top; Failure of workplace initiatives to promote women advancement due to unconscious discrimination.

Focuses on the successful entrepreneurs based in Australia who started out their business at a very young age and comprising the 2004 Young Rich list of the periodical "BRW." Nick Noutsatos, founder of Sam's Seafood; Tom Potter of Eagle Boys Pizza; Clair Jennifer of Wombat Enterprises; Amelia Liddy and Monica Rouse of Pheiffer; Jake Challenor of Media Juice and Advertise; Jim Zavos of EzyDVD.

Profiles several young women entrepreneurs in Australia. Worth of Barb de Corti, the richest female entrepreneur under the age of 40; Reason why women are poorly represented in the ranks of Australian entrepreneurship; Caution about stereotyping certain industries as easier for women according to Natalie Bloom, founder of Bloom cosmetics.

Presents the top 20 powerful women in Australian business. Criteria for choosing the most powerful women in business; Power and influence of Qantas Airways Ltd. chairman Margaret Jackson in the company; Role of Gail Kelly as chief executive of Saint George Bank. INSET: Female foothold..

Presents information on the 1999 Telstra Business Women of the Year awards. Sheryle Moon of Queensland winning the 1999 Telstra Australian Business Woman of the Year; Her position as managing partner of Andersen Contracting; Moon's background and early career; Awards presented by Telstra chief executive, Dr Ziggy Switkowski; Areas in which women are gaining ground; List of the winners by category and state.

Presents information on Australian businesswoman Janet Holmes a Court and her family business, the Heytesbury Group. Possible sale of John Holland construction group; Her children seeking more of a say in how Heytesbury is run; The image of Holmes a Court as a widow saving the company after her husband died young; Each operation to be given greater freedom.

Offers advice for success from the winners of the 1997 Telestra Business Women's Awards. The awards' recognition of Australian businesswomen; Maggie Beer as the South Australian winner; Gail Austen as the Queensland and national winner; Leeane Grantham, the chief executive officer of the Women's Basketball League, won the AusIndustry-sponsored award for women in an organization with fewer than 100 employees; Other state and territory Telstra Business Women of the Year.

Features Margaret Kerle, managing director of Databiz Computing and winner of the Telstra National Business Women's Award in the business owner category. Educational background of Kerle; Achievements in the field of business.

The article discusses diversity in Australian companies. Only 13 women founders were reportedly among 149 in the list of fastest growing companies in Australia in 2012-2013. Nareen Young of Diversity Council Australia said even small companies must ensure diversity because it is not only fair but also good for the company. Companies mentioned that value diversity include data centre solutions firm Fusion Power Systems, engineering firm LX Group and information management consultancy InfoReady.

The article features four women who are running their own businesses and families at the same time in Australia. They are Janine Allis, founder of Boost Juice; Pascale Helyar-Moray, founder of jewelry retailer StylerRocks; Mandy Gunsberger, founder of community website Babylogy; and Rebekah Campbell, chief executive of social search start-up Posse. Details on how they balance their works and families are highlighted.

The article features three Australian women who opted to become small business owners instead of pursuing a full-time employment. Sydney, New South Wales-based former finance manager Sophie Andrew has established her own bookkeeping agency, The Accounts Studio, as well as a single parent Web site, space4.com.au, for house sharing and friendship, among others. The other featured women entrepreneurs are former banker Carolyn Tate and former secondary school music teacher Fiona Gudmunson.

The article focuses on business mentor or coach and its role in business. According to mentor Leona Watson, mentoring is about understanding the reasons why a certain individual is not getting where he wants to go. Suzi Dafnis, general manager of Australian Businesswomen's Network (ABN) and organizer of the mentoring program MentorNet, believes that mentoring is a mind-set that matches people by their needs. Differences between business coaching and mentoring are also discussed.

The article profiles businesswoman Carolyn Creswell, member of the 2008 "BRW Young Rich" in Australia. It examines her wealth which amounts to $20 million and cites Muesli business Carman's Fine Foods as the source of her wealth. It explores Creswell's business strategy and her secrets of success which include creating own distinctive workplace culture.