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In the past decades, the frontier between entertainment and politics has been shrinking, as politicians and political parties use tactis from the entertainment field to gather electorate. This work studies the use of this kind of tactics by Iniciativa Liberal in 2019's Europeans and Legislatives, in order to grasp how this emergent political party used humor to grab the attention of its potential electorate. The research applies a semiotic analysis to a corpus made of some of the party's 2019 outdoors. The results point to a use of analogies of popular culture and satire in the construction of humor. This tactics were used for differentiation from other Portuguese political parties and to clarify the party's political ideals in memorable phrases. Humor was still used to liberate tension in the electorate in relation to problems of the Portuguese political landscape, furthering an emotional connection through laughter. [ABSTRACT FROM AUTHOR]

This paper presents an analysis of pre-electoral coverage of Carta Capital and Veja, Brazilian magazines, from search about "Elections 2014" on their online portals. The analysis period is from January 2013 to February 2014, so before the official candidacy definitions. It is considered that the press information have an important role in the public debate and, although Carta Capital and Veja still keep their printed version, they also produce content for the internet in order not to miss relevance. The objective of this paper was to compare the production of contents, the volume of quotes on the main candidates and the interactivity from publications of these two magazines on the Internet. From this, we believe it is possible to make inferences and considerations about the participation of readers and trends in the coverage of each vehicle in the electoral period. The method is a comparative analysis and the results show some differences and similarities between those portals. [ABSTRACT FROM AUTHOR]

In the mid-80s the English term "spin doctor" began to being the best way to classify press secretaries that manipulating journalists and, consequently, public opinion (Safire, 1984, October 21; Maltese, 1992; Tankard & Sumpter, 1994; Kurtz, 1998, Manning, 1998; Campbell, 2002). Under this assumption, and with a main objective to try to understand whether there is, in fact, spin doctoring in Portugal, it was decided to conduct elite interviews of the elements who "inhabit" the center of national political activity and the nucleus of higher concentration and productivity political journalism in Portugal - the Portuguese Parliament. Thus, we conducted 30 interviews with the trinomial politics - press secretaries - journalists; namely 1) the press secretaries who carry out their activity for the different parliamentary groups; 2) to correspondent-journalists in Parliament and who deal daily with these professionals; and 3) the politicians who hire their services. It should be stressed among respondents are two former prime-ministers of Portugal, Pedro Santana Lopes and Jose Socrates, and various press advisers and press consultants who served several parties and several governments. Among the results, not only demonstrates the existence of this activity in Portugal, as well as identify its main protagonists. [ABSTRACT FROM AUTHOR]

The research "The leadership of President Dilma Rousseff in the international media: an analysis of newspaper Le Monde, El Pais and New York Times" aims to study the coverage of the first year of the new presidential term Brazilian who started on January 1, 2011 the three main sites of international coverage, the Spanish El País, the American New York Times and the French Le Monde. After eight years in the exercise of power, Luiz Inacio Lula da Silva (PT) left the presidency of Brazil with a high national popularity and immense international visibility. In this sense, we intend to study what will be the highlight of the successor Dilma Rousseff in the international media. In the first year in office, President Dilma Rousseff began a path of apparent break with the conduct of former President Luiz Inacio Lula da Silva. The most critical point of Lula, the inertia in the face of corruption scandals of ministers, led by Dilma Rousseff was so intolerant and agile. Far from dismantling the fraud schemes and solve the patronage of Brazilian politics, Rousseff is based on the ethical conduct appear to the leadership necessary to stay in power. [ABSTRACT FROM AUTHOR]

This chapter's objective is the analysis of a set of discursive and political representations as well as the analysis of the values contained on the slogans of the Portuguese presidential elections, from 1976, when the first presidential election occurred, after the 1974 revolution, till 2006. The results of the study will focus the analysis of the discursive, political and ideological differentiation contained in the campaign slogans. In methodological terms, the present study is based on the content analysis technique, supported in a qualitative and inferential view, focused on the considered informational contents. [ABSTRACT FROM AUTHOR]