1. Hablemos de series: Binge-watching vs. maratón. La dualidad en el consumo de episodios desde la Teoría Fundamentada.
- Author
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Martínez-Serrano, Eva, Gavilan, Diana, and Martínez-Navarro, Gema
- Subjects
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YOUNG adults , *PROJECTIVE techniques , *BINGE drinking , *CONSUMPTION (Economics) , *STREAMING video & television , *GROUNDED theory , *USER experience - Abstract
Binge-watching refers to the consecutive viewing of episodes of a fictional series, usually of the drama genre, in a single session. The approaches to its background, practice, and effects are diverse and controversial. Using a qualitativeexploratory approach analysed with Grounded Theory, this paper studies the experience of binge-watching users from data collected from a sample of 20 individuals combined with techniques such as group meetings, in-depth interviews and projective techniques. Results lead to the identification of two underlying patterns of behaviour associated with the consumption of dramatic content: planned binge-watching and unplanned binge-watching. Planned binge-watching is the intentional consumption of more than two consecutive episodes of a fictional series whose psychological effects are mainly gratification based on evasion. Planned series consumption has a socializing effect, especially among young people. Unplanned binge-watching is the unintentional and spontaneous chained viewing of more than two episodes of a fiction series. The viewing unit is each individual episode, linked to the next by the curiosity aroused by the plot. The psychological effects are gratification derived from evasion, followed by a feeling of guilt derived from the loss of control. The study concludes with the formulation of seven hypotheses for empirical verification, academic and professional implications, and future lines of research. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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