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Intraspecific communication in mammals is well-documented but generally restricted to chemical and acoustic signaling. However, other overlooked channels, such as visual signaling, may be used to communicate among conspecifics. Here, by using experimental manipulations together with camera traps on 13 brown bear ( Ursus arctos ) rubbing trees in the Cantabrian Mountains (northwestern Spain), we document detailed temporal patterns and behavioral aspects of a recently discovered novel communication channel for this species, visual signaling through the trunk debarking of focal trees. Video footage showed that visual marking is a sex-, age-, and time-specific means of communication in brown bears, being performed exclusively by adult males during the mating season (mainly April-June in the study area). Trunk debarking was always associated with chemical marking and was never an isolated behavior, suggesting that visual and chemical signals might be complementary. Visual and chemical marks may provide different information; for example, visual marks could be an indicator of individual size and, thus, the dominance status of adult males looking for mating opportunities. This is the first time that evidence is provided showing that visual signaling in a large carnivore is exclusive to a specific class of individuals (adult males) and linked to reproductive needs only. Bear visual signaling not only represents an advance in our comprehension of animal communication but may also serve to easily locate the mating areas of mammals, which are crucial for large carnivore species, such as the brown bear, that frequently need specific and urgent plans for conservation and management., Competing Interests: None declared., (© The Author(s) 2023. Published by Oxford University Press on behalf of the American Society of Mammalogists.)

Scent-mediated communication is considered the principal communication channel in many mammal species. Compared with visual and vocal communication, odors persist for a longer time, enabling individuals to interact without being in the same place at the same time. The brown bear ( Ursus arctos ), like other mammals, carries out chemical communication, for example, by means of scents deposited on marking (or rub) trees. In this study, we assessed rub tree selectivity of the brown bear in the predominantly deciduous forests of the Cantabrian Mountains (NW Spain). We first compared the characteristics of 101 brown bear rub trees with 263 control trees. We then analyzed the potential factors affecting the density of rub trees along 35 survey routes along footpaths. We hypothesized that: (1) bears would select particular trees, or tree species, with characteristics that make them more conspicuous; and (2) that bears would select trees located in areas with the highest presence of conspecifics, depending on the population density or the position of the trees within the species' range. We used linear models and generalized additive models to test these hypotheses. Our results showed that brown bears generally selected more conspicuous trees with a preference for birches ( Betula spp.). This choice may facilitate the marking and/or detection of chemical signals and, therefore, the effectiveness of intraspecific communication. Conversely, the abundance of rub trees along footpaths did not seem to depend on the density of bear observations or their relative position within the population center or its border. Our results suggest that Cantabrian brown bears select trees based on their individual characteristics and their location, with no influence of characteristics of the bear population itself. Our findings can be used to locate target trees that could help in population monitoring., (© The Author(s) 2021. Published by Oxford University Press on behalf of the American Society of Mammalogists.)