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Though prior studies have analyzed the textual characteristics of online comments about politics, less is known about how selection into commenting behavior and exposure to other people’s comments changes the tone and content of political discourse. This article makes three contributions. First, we show that frequent commenters on Facebook are more likely to be interested in politics, to have more polarized opinions, and to use toxic language in comments in an elicitation task. Second, we find that people who comment on articles in the real world use more toxic language on average than the public as a whole; levels of toxicity in comments scraped from media outlet Facebook pages greatly exceed what is observed in comments we elicit on the same articles from a nationally representative sample. Finally, we demonstrate experimentally that exposure to toxic language in comments increases the toxicity of subsequent comments.

Does information about how other people feel about COVID-19 vaccination affect immunization intentions? We conducted preregistered survey experiments in Great Britain (5,456 respondents across 3 survey waves from September 2020 to February 2021), Canada (1,315 respondents in February 2021), and the state of New Hampshire in the United States (1,315 respondents in January 2021). The experiments examine the effects of providing accurate public opinion information to people about either public support for COVID-19 vaccination (an injunctive norm) or public beliefs that the issue is contentious. Across all 3 countries, exposure to this information had minimal effects on vaccination intentions even among people who previously held inaccurate beliefs about support for COVID-19 vaccination or its perceived contentiousness. These results suggest that providing information on public opinion about COVID vaccination has limited additional effect on people’s behavioral intentions when public discussion of vaccine uptake and intentions is highly salient.

Why has fact-checking spread so quickly within U.S. political journalism? In the first field experiment conducted among reporters, we varied journalist exposure to messages that highlight either audience demand for fact-checking or the prestige it enjoys within the profession. Our results indicate that messages promoting the high status and journalistic values of fact-checking increased the prevalence of fact-checking coverage, while messages about audience demand were somewhat less successful. These findings suggest that political fact-checking is driven primarily by professional motives within journalism, a finding that helps us understand the process by which the practice spreads within the press as well as the factors that influence the behavior of journalists.