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Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape. Purchase of the print or Kindle book includes a free eBook in PDF formatKey FeaturesEnhance customer engagement and personalization through predictive analytics and advanced segmentation techniquesCombine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challengesUnderstand cutting-edge AI concepts and their responsible use in marketingBook DescriptionIn the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.What you will learnMaster key marketing KPIs with advanced computational techniquesUse explanatory data analysis to drive marketing decisionsLeverage ML models to predict customer behaviors, engagement levels, and customer lifetime valueEnhance customer segmentation with ML and develop highly personalized marketing campaignsDesign and execute effective A/B tests to optimize your marketing decisionsApply natural language processing (NLP) to analyze customer feedback and sentimentsIntegrate ethical AI practices to maintain privacy in data-driven marketing strategiesWho this book is forThis book targets a diverse group of professionals: Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies

Use AI solutions in Salesforce to design complete enterprise solutions for sales, service, marketing, and commerce clouds and drive digital innovation in your organizationKey FeaturesLearn how to use Salesforce's AI features and capabilities to meet ever-evolving client needsGet expert advice on key architectural decisions and trade-offs when designing AI-driven Salesforce solutionsIntegrate third-party AI services into applications that modernize your solutionsBook DescriptionWritten for Salesforce architects who want quickly implementable AI solutions for their business challenges, Architecting AI Solutions on Salesforce is a shortcut to understanding Salesforce Einstein's full capabilities – and using them.To illustrate the full technical benefits of Salesforce's own AI solutions and components, this book will take you through a case study of a fictional company beginning to adopt AI in its Salesforce ecosystem. As you progress, you'll learn how to configure and extend the out-of-the-box features on various Salesforce clouds, their pros, cons, and limitations.You'll also discover how to extend these features using on- and off-platform choices and how to make the best architectural choices when designing custom solutions. Later, you'll advance to integrating third-party AI services such as the Google Translation API, Microsoft Cognitive Services, and Amazon SageMaker on top of your existing solutions.This isn't a beginners'Salesforce book, but a comprehensive overview with practical examples that will also take you through key architectural decisions and trade-offs that may impact the design choices you make.By the end of this book, you'll be able to use Salesforce to design powerful tailor-made solutions for your customers with confidence.What you will learnExplore the Salesforce's AI components and the architectural model for Salesforce EinsteinExtend the out-of-the-box features using Einstein Services on major Salesforce cloudsUse Einstein declarative features to create your custom solutions with the right approachDesign AI solutions on marketing, commerce, and industry cloudsUse Salesforce Einstein Platform Services APIs to create custom AI solutionsIntegrate third-party AI services such as Microsoft Cognitive Services and Amazon SageMaker into SalesforceWho this book is forThis book is for technical and functional architects, technical decision-makers working on the Salesforce ecosystem, as well as anyone responsible for designing AI solutions in their Salesforce ecosystem. Lead and senior Salesforce developers who want to start their Salesforce architecture journey will also find this book helpful. Working knowledge of the Salesforce platform is necessary to get the most out of this book.