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4 results on '"Roku (Set-top Internet box) -- Advertising"'

1. May 2020: Programmatic Connected TV|OTT ad spend bouncing back, up 40% after initial COVID-19 shock; Hulu, Sling TV among risers

Subjects
Advertising expenditures -- Reports, Time, Marketing, Television, Fraud, Benchmarking, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

PALO ALTO: Pixalate has issued the following news release: Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend [...]

Published
2020

2. Roku Unveils OneView Ad Platform

Subjects
Roku, Inc. -- Advertising, Television advertising, Software industry, Streaming media, Advertising effectiveness, Marketing, Advertising executives, Television, Identity, Advertising, Streaming media technology, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

SAN JOSE: Roku, Inc. has issued the following press release: Roku, Inc. (Nasdaq: ROKU) today unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 [...]

Published
2020

3. Roku and Innovid Bring Sophisticated Measurement Tools to TV

Subjects
Roku, Inc. -- Advertising, Software industry, Target marketing, Marketing, Advertising executives, Households, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

LOS GATOS, Calif: Roku, Inc. has issued the following press release: -Roku, Inc. (NASDAQ: ROKU) and Innovid today announced a new analytics solution to measure and understand daily demographic reach [...]

Published
2019

4. Tetra TV Taps George Castrissiades to Lead Platform Operations

Subjects
Vice presidents (Organizations), Advertising executives, General interest, News, opinion and commentary, Roku (Set-top Internet box) -- Advertising
Abstract

LOS ANGELES: Tetra TV has issued the following press release: etra TV, the first transparent connected TV marketplace, announced the appointment of George Castrissiades as Vice President, Platform Operations. Mr. [...]

Published
2019

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