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Your search keyword '"Preston, Michele"' showing total 2 results
Start Over Author "Preston, Michele" Publisher reed business information, inc. (us)
2 results on '"Preston, Michele"'

1. Rebuilding micro muscle

Author

Preston, Michele S.

Subjects
International Business Machines Corp. -- Marketing, Computer industry -- Market share, Compatible computers -- Market share, Microcomputers -- Market share, Business, Computers
Abstract

Rebuilding Micro Muscle Once upon a time IBM was the undisputed ruler of the personal computer kingdom. It captured this coveted crown by adopting the strategies that had made its [...]

Published
1987

2. Rebuilding micro muscle

Author

Preston, Michele S.

Subjects
International Business Machines Corp. -- Marketing, Microcomputer, Personal Computers, Product Development, State-of-the-Art, Support Services, Compatible Hardware, Value-Added Systems, Market Share, Market Analysis, Hardware Vendors, Hardware, User Need, Business, Computers, IBM PC (Intel-compatible system) -- Usage
Abstract

An analysis of IBM's leadership role in the PC market starts with describing the initial success of the IBM PC family. IBM was able to capture 25 percent of the 1983 $5.2 billion micro market through introduction of innovative hardware and marketing strategies. However from 1983 to 1987, IBM has been losing market share. Analysis reveals that market demand for IBM products fell, and some customers turned to clone developers. Some conclusions suggest that IBM can regain market leadership by introducing new enhancements or value-added systems for current product lines. IBM could also provide and upgrade path and provide better marketing strategies for dealer support and distribution. A sidebar on the IBM PC's introduction is included.

Published
1987

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