1. ICI remains bullish for its PU business
- Author
-
Baker, John
- Subjects
Imperial Chemical Industries PLC -- Forecasts and trends ,Chemical industry -- Forecasts and trends ,Polyurethanes -- Forecasts and trends ,Business ,Business, international ,Chemicals, plastics and rubber industries - Abstract
Imperial Chemical Industries PLC (ICI) believes it has a strong future in the polyurethane (PU) sector, despite estimates for a 6%-7% reduction in European demand. ICI's PU business provides a substantial and profitable portion of its tripartite $1.9 billion materials business, which also includes polyester films and acrylics. ICI believes the Far East region holds enormous potential for substantial future growth. The company takes an integrated approach to marketing, research and technology and customer service in developing its PU business.
- Published
- 1993