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The article presents additional developments related to the antitrust law in the U.S. It reviews the Supreme Court's other landmark antitrust case from October Term 2006, Bell Atlantic v. Twombly, which changes federal pleading standards. It also provides an analysis of the Federal Trade Commission's (FTC) approval of the Google/DoubleClick merger in December 2007 and the U.S. Court of Appeals for the District of Columbia's decision to vacate an FTC finding that memory-chip maker Rambus Inc. violated the antitrust laws by allegedly deceiving a standard-setting organization.

The article details the case, Leegin Creative Products v. PSKS, in which the U.S. Supreme Court overturned a nearly 100-year-old doctrine that prohibited vertical resale price restraints. It discusses the background and practice of vertical resale pride maintenance and its economic effects. It then analyzes the underlying economic rationales the Court embraced to reach its decision in Leegin, and the shift in antitrust jurisprudence from finding such restraints per se illegal to holding them subject to a rule of reason. It provides factors for future courts to apply in cases involving re- sale price restraints, given the reliance concerns on the historic doctrine that prohibited them.