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Start Over Descriptor "país de origem" Publisher revista brasileira de marketing (uninove)
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2. A INFLUÊNCIA DO PAÍS DE ORIGEM NA ESCOLHA DE MARCAS DESCONHECIDAS: UMA INVESTIGAÇÃO SOBRE OS ATRIBUTOS DE MARCA DE MATERIAIS ESPORTIVOS.

Author

de Souza Meirelles, Franklin, Iara Strehlau, Vivian, and Lopes, Evandro Luiz

Abstract

Copyright of REMark: Revista Brasileira de Marketing is the property of Revista Brasileira de Marketing (UNINOVE) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2016
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