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Your search keyword '"HAMPP, ANDREW"' showing total 3 results
Start Over Author "HAMPP, ANDREW" Publisher rogers publishing ltd.
3 results on '"HAMPP, ANDREW"'

1. MTV's comeback year?

Author

Hampp, Andrew

Subjects
MTV Networks Inc. -- Market share, MTV Networks Inc. -- Marketing, Cable television broadcasting industry -- Market share, Cable television broadcasting industry -- Marketing, Television advertising -- Evaluation, Company market share, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

Commercial ratings of MTV Networks Inc. declined by 13% to 15% in 2007 compared to 8% to 10% decline for most broadcast networks, according to Nielsen Media Research. The network is counting on branded entertainment and interesting commercials to get audience to watch during ad breaks. Brand managers are to experiment on new ad formats.

Published
2008

2. Receptive viewers; AMC has a new measurement tool: if you like show X, you'll pay attention to brand Y

Author

Hampp, Andrew

Subjects
Target marketing -- Services, Cable networks (Television) -- Services, Cable networks (Television) -- Target marketing, Advertising, marketing and public relations, Business, Business, international
Abstract

Rainbow Media's AMC has a new measurement system called the Audience Identity Metric (AIM) which helps advertisers align brands to the network's viewers. The tool tags over 150 movies in their catalog to specific attributes to create a broad database of targeting capabilities.

Published
2008

3. Podcasting: not dead after all

Author

Hampp, Andrew

Subjects
Podcasting -- Market size, Podcasting -- Finance, Marketing industry -- Technology application, Company financing, Technology application, Advertising, marketing and public relations, Business, Business, international
Abstract

Edison Media R esearch reported that over 32 million individuals have listened to a p odcast, proof that the sector is a good venue for marketers. Podcast c ontent providers such as ESPN, sign deals with advertisers in sponsoring their shows. The trends in podcasting, such as releasing content on iTunes, are examined.

Published
2008

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