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Your search keyword '"Mass media industry -- Influence"' showing total 3 results
Start Over Descriptor "Mass media industry -- Influence" Publisher rogers publishing ltd.
3 results on '"Mass media industry -- Influence"'

1. Family ties

Author

Powell, Chris

Subjects
Marketing industry -- Management, Mass media industry -- Influence, Company business management, Advertising, marketing and public relations, Business, Business, international
Abstract

An overview of the recent spurt in global alignments of media companies and its adverse effects on Canadian marketers and media agencies is presented.

Published
2004

2. Zoom Media

Author

Chilton, David

Subjects
Zoom Media Group -- Mergers, acquisitions and divestments, Zoom Media Group -- Influence, Mass media industry -- Mergers, acquisitions and divestments, Mass media industry -- Influence, Company acquisition/merger, Advertising, marketing and public relations, Business, Business, international
Published
2008

3. Building north-south links

Author

Grondin, Bruce

Subjects
International business enterprises -- Advertising, International business enterprises -- Planning, International business enterprises -- Management, Mass media industry -- Influence, Company business management, Company business planning, Advertising, marketing and public relations, Business, Business, international
Abstract

Since Canada and U. S. consumers share many common media interests, including television programs, magazines and music on radio stations, it would prove strategic for multinational advertisers to align their media campaigns across North America.

Published
2004

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