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First published in 1998, this volume asks: are groups or organisations beyond the sphere of Westminster politics doomed to be marginalised in mainstream news coverage, or can the currently fashionable emphasis upon media techniques and'spin doctoring'offer such non-official news sources a means of securing media success?. This question is now surfacing as a major issue within politics and cultural debates, as well as within the sociology of the mass media and communication studies. We are living through a period of remarkable transformation in politics, culture and social arrangements. Communications experts in the'new Labour'camp believe that trade unions must respond by becoming more sophisticated in their use of the media and marketing techniques; and by employing new vocabularies for communicating their messages to the public. However, can trade unions succeed in using the tricks of the 1990s spin doctor to restore their position?. This study uses extensive interviews with leading national newspaper journalists and senior figures within trade unions to explore the question. Drawing upon unique archive material the study points to the importance of government in fostering or undermining branches of journalism including coverage of labour relations.

This book examines the history of popular drug cultures and mediated drug education, and the ways in which new media - including social networking and video file-sharing sites - transform the symbolic framework in which drugs and drug culture are represented. Tracing the emergence of formal drug regulation in both the US and the United Kingdom from the late nineteenth century, it argues that mass communication technologies were intimately connected to these'control regimes'from the very beginning. Manning includes original archive research revealing official fears about the use of such mass communication technologies in Britain. The second half of the book assesses on-line popular drug culture, considering the impact, the problematic attempts by drug agencies in the US and the United Kingdom to harness new media, and the implications of the emergence of many thousands of unofficial drug-related sites.