55 results on '"Schwarz, Eric C."'
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2. Positioning and Distribution of Products and Services
3. Understanding Sport Consumer Behavior
4. Situation Analysis of Sport Marketing
5. Developing the Strategic Sport Marketing Structure
6. Generating Impacts Through Destination Sport Marketing
7. Pricing Structures and Strategies
8. Prologue
9. Digital Marketing Communications and Technologies
10. Sport Marketing Partnerships: From Prospecting To Activation
11. Nondigital Communications and the Sport Promotional Mix
12. Research and Analytics-Driven Information Systems
13. Product and Service Design and Quality
14. Emotional Intelligence In Sport Marketing
15. Sales and Customer Service
16. Branding and Sport Brand Management
17. Planning, Sourcing and Managing Resources for FIFA World Cups
18. Project Management
19. Organizational Leadership and Human Resource Management
20. Financial Management, Operational Decision Making, and Budgeting
21. Introduction to Sport Facility Operations Management
22. Customer Experiences – From Event Planning to Activation
23. Revenue Generation and Diversification
24. Performance Analytics for Sport Facilities
25. Legal Issues and Risk Assessment
26. Sport Facility Operations Management
27. Capital Investment Appraisal
28. Security Planning for Facility Management
29. Financing Sport Facilities
30. Multichannel Marketing and Communications
31. Ownership Structures
32. Operations Management
33. Impacts and Legacies through Sustainability
34. Venue management in football
35. Management of football in India
36. Destination marketing and sport
37. Social, digital, and mobile marketing in the sport industry
38. Introduction to sport marketing
39. Communications and the sport promotions mix
40. Sport products and logistics management
41. Sport marketing research and information systems
42. Generating impacts and legacies through sport marketing
43. Advanced Theory and Practice in Sport Marketing
44. Sales management in sport
45. Sport consumer behavior
46. Using analytics to determine sport marketing success
47. International and global sport marketing concepts
48. Branding and sport brand management
49. Social responsibility in sport marketing
50. Advanced Theory and Practice in Sport Marketing
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