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The interpretive study reported in this article focused on the process by which mothers and daughters interact about body and dieting. In-depth interviews were conducted with 20 mothers and their adolescent daughters. Constant comparison analysis of data revealed four patterns of mother-daughter interaction about body and dieting: (a) the direct verbal approach, including encouragement/facilitation, dissuasion, and fault-finding messages; (b) the avoidance/guardedness approach; (c) the modeling approach; and (d) the laissez-faire approach. These four patterns of communication varied in terms of content and were used in different contexts and combinations. These mother-daughter interactions (a) were shaped by mothers' and daughters' thoughts about the self, the other, and the mother-daughter relationship; (b) were used by mothers and daughters to plan future interactions with one another; and (c) served to guide lines of personal action with respect to dieting, especially in the case of daughters. Keywords: mothers; daughters; interaction; dieting; body

Issues regarding the possibility that teenage daughters model their mothers' diet-related thoughts and behaviors are discussed. Findings indicated that modeling effects alone could not adequately explain the diet-related patterns, and intervening variables such as a daughter's degree of identification with her mother or a mother's verbal reinforcement of a modeled attitude may also provide an effect.

A study on the attachment of aging adults to their living places, and the process of their adaptation to new communities, is presented.

The need for the consumers to seek better bodies so that they can achieve better beauty and desirable life style is discussed. The role of Body Malleable Ideology (BMI) in studying the perceptions of malleability, desire to change the body or attempts to change the body are discussed.

The effect of hands-on trial of retail Web sites on attitudes of rural consumers towards Internet shopping was examined based on E.M. Rogers' innovation diffusion theory. During the knowledge stage of innovation diffusion, prior conditions and characteristics of the rural consumer influence information search.