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While national election campaigns have become increasingly personalized, it is unclear to what extent this trend has been replicated at the constituency level. Using surveys of Australian election candidates conducted from 1996 to 2010, this article tests the personalization hypothesis at the local constituency level. Three areas that may be affected by personalization are examined: constituency service; geographic proximity between candidates and potential voters; and local election campaigning. Among MPs, constituency service has grown in importance at the expense of local party engagement. However, among the broader group of candidates standing in the election, the results show that party-related activities deliver more votes than personal ones. [ABSTRACT FROM PUBLISHER]