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Should we call our efforts to learn about programs and outcomes “research” or “assessment”? The name can make all the difference. And trying to adhere to the standards of research may get in the way of doing effective assessment.

A critical first step before engaging in any assessment is to consider the politics. What are the needs and interests of the groups involved? What kind of information are people ready to learn about and interested in? Who should be involved and when? The authors explore these and other questions.

Conducting good assessment studies and using them to influence policy and practice may well determine the future of student affairs. But many student affairs professionals are stalled in their efforts to develop an assessment strategy. Many haven't even started. Before you can begin, say the authors, it's important to know the facts.