1. Developing a Multidimensional Measurement Scale for Diaspora Tourists’ Motivation
- Author
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Youngjoon Choi, Felix Elvis Otoo, and Seongseop (Sam) Kim
- Subjects
Scale (ratio) ,Multidimensional measurement ,Geography, Planning and Development ,Transportation ,Homeland ,Diaspora ,medicine.anatomical_structure ,Tourism, Leisure and Hospitality Management ,medicine ,Regional science ,Sociology ,Social identity theory ,Tourism ,Lacuna - Abstract
Despite its increased recognition among tourism planners and destination governments, a lacuna exists regarding the motivation of diaspora tourists travelling to a destination they regard as an ancestral homeland. Thus, in the current research, we seek to develop and validate a scale that measures the motivations of diaspora tourists. The result of a rigorous seven-stage scale development procedure generates a five-factor structure for diaspora tourists’ motivations. The scale is successfully verified through various reliability and validity tests. This multidimensional scale of diaspora tourist motivations contributes to our understanding of the nature of diaspora tourism.
- Published
- 2020