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During the Indian independence movement, the Urdu-language ethnic newspapers played a significant role in instigating resistance against colonial authorities within local communities. However, later on, Urdu journalism underwent a transformation, shifting from the 'advocate-journalist' model to one dominated by corporate ownership in Pakistan. These commercial agents have faced criticism for using journalism as a shield for their other businesses, yet their presence has profoundly impacted current newspaper practices in various ways. Our case study of the Daily Express reveals that this newspaper, by implementing innovative journalism, technological advancements and efficient management practices, has influenced both preceding and subsequent Urdu dailies, transforming Pakistani newspapers into a modern print media industry. Despite these advancements, the impacts of corporate concerns also include a lack of adequate coverage on various human development issues and science-related topics, posing risks to the attractiveness of such papers for the reading public. [ABSTRACT FROM AUTHOR]