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The details of the efforts taken up by Portuguese furniture makers, to market their products outside nation to Middle East, Africa and others nations, are presented. The 18th annual Export Home show held in the city of Porto, has seen double the attendance in comparison to the last year.

Companies such as Sauder are witnessing business growth with higher percentage of sales. The financial success is attributed to the demand for innovative ready-to-assemble furniture.

The planning of R.C. Willey to open its new 170,000-square-foot store, which includes 40,000 square feet of warehousing, in Reno, Nevada is discussed.

Faced with the triple whammy of Chinese and Eastern European exports, soft economic conditions and the euro-U.S. dollar imbalance, Italian leather upholstery producers are looking hard for ways to improve competitiveness. They are updating themselves on the manufacturing, marketing, design and service front to make sure that they protect their distinct identity in the marketplace.

Seeking to better promote their identity, product quality and designs, leather producers in the Basilicata and Puglia regions of southern Italy have received official certification from the national government recognizing the locale of Matera as an 'upholstered furniture district.' Major upholstery makers in the region include the Big Three - Natuzzi, Nicoletti and Calia.

Z-Line Designs is producing a new entertainment and office furniture line that is licensed by the Maxim men's lifestyle periodical. The line is designed to attract Generation Xers.

ChairWorks and Sealy have formed a partnership to produce a new line of chair furniture. The Sealy Seating System line will feature six styles in two colors.

Eleven different styles of chairs from traditional to modern are pictured as representative of the current trends in office and executive chairs. Sales are good for these products.

Furniture manufacturers are watching the development of broadband Internet and wireless home networks to determine the next needs in home office furniture.

Marketing of office furniture chairs depend partly on style and partly on functionality. Office superstores, furniture stores, and major discounters all appeal to different segments of the market. Manufacturers are offering new styles, and functions.

The article discusses executive desks, particularly ones launched by DMI Furniture, Riverside Furniture, and Hooker Furniture, among others.

Hooker home office displays has launched SmartWorks, which almost 300 U.S. retailers are installing in their stores this month.

Icon Health and Fitness is expanding into the home office/exercise furniture industry. The company is launching its Hidden Grove furniture line, consisting of such products as treadmills, weight benches, and affiliated desks.

Office furniture manufacturers attempt to offset the slowing market by offering new wood and metal combinations, and increased flexibility, as part of recent product introductions.