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The aim of this study is to investigate if there are colours that are associated with certain words. The study was conducted in nine countries (Germany, Iran, Japan, Nepal, Russia, Saudi Arabia, Sweden, Turkey and Uganda) to see if there are cultural differences in the way people associate colours with the words. The subjects were asked to match each of the words with only one colour. They could choose colours from the chart consisting of 27 colour samples selected from the NCS Atlas. In total, the dataset included 18,072 responses from 753 participants. The collected data were analysed by hue, chromaticness and the degree of blackness and whiteness. The results show that the colour associations with the words vary to different extent between the different countries. That indicates that there are universal associations with colours for some of the words, as well as cultural differences.

The aim of this study is to investigate if there are colours that are associated with certain words. The study was conducted in nine countries (Germany, Iran, Japan, Nepal, Russia, Saudi Arabia, Sweden, Turkey and Uganda) to see if there are cultural differences in the way people associate colours with the words. The subjects were asked to match each of the words with only one colour. They could choose colours from the chart consisting of 27 colour samples selected from the NCS Atlas. In total, the dataset included 18,072 responses from 753 participants. The collected data were analysed by hue, chromaticness and the degree of blackness and whiteness. The results show that the colour associations with the words vary to different extent between the different countries. That indicates that there are universal associations with colours for some of the words, as well as cultural differences.

The aim of this study is to investigate if there are colours that are associated with certain words. The study was conducted in nine countries (Germany, Iran, Japan, Nepal, Russia, Saudi Arabia, Sweden, Turkey and Uganda) to see if there are cultural differences in the way people associate colours with the words. The subjects were asked to match each of the words with only one colour. They could choose colours from the chart consisting of 27 colour samples selected from the NCS Atlas. In total, the dataset included 18,072 responses from 753 participants. The collected data were analysed by hue, chromaticness and the degree of blackness and whiteness. The results show that the colour associations with the words vary to different extent between the different countries. That indicates that there are universal associations with colours for some of the words, as well as cultural differences.

The aim of this study is to investigate if there are colours that are associated with certain words. The study was conducted in nine countries (Germany, Iran, Japan, Nepal, Russia, Saudi Arabia, Sweden, Turkey and Uganda) to see if there are cultural differences in the way people associate colours with the words. The subjects were asked to match each of the words with only one colour. They could choose colours from the chart consisting of 27 colour samples selected from the NCS Atlas. In total, the dataset included 18,072 responses from 753 participants. The collected data were analysed by hue, chromaticness and the degree of blackness and whiteness. The results show that the colour associations with the words vary to different extent between the different countries. That indicates that there are universal associations with colours for some of the words, as well as cultural differences.

The aim of this study is to investigate if there are colours that are associated with certain words. The study was conducted in nine countries (Germany, Iran, Japan, Nepal, Russia, Saudi Arabia, Sweden, Turkey and Uganda) to see if there are cultural differences in the way people associate colours with the words. The subjects were asked to match each of the words with only one colour. They could choose colours from the chart consisting of 27 colour samples selected from the NCS Atlas. In total, the dataset included 18,072 responses from 753 participants. The collected data were analysed by hue, chromaticness and the degree of blackness and whiteness. The results show that the colour associations with the words vary to different extent between the different countries. That indicates that there are universal associations with colours for some of the words, as well as cultural differences.