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Mobile internet is being used by countless people. But how to design the applications after all can make customers accept it more easily? In various mobile internet applications, mobile advertisement is facing rapid development trends and various inevitable problems, and becomes a typical mobile internet application. So it is necessary to carry out a deep research into its user acceptance willingness. Based on the discussion of definition, characteristics, types and business model of mobile advertisements, this paper establishes a consumer acceptance model with UTAUT as the base model, and an empirical study is given as well.

The current information service platforms often consider service providers and users to be credible, causing that the service quality of platform is not high, but in the actual web, the parties involved in the service may be false and malicious. Thus low degree reputation seriously affects the quality of services and other issues of information service platform. In this paper, based on KMRW, firstly we evaluate the credibility of the information source, and then, using the double-Rating credit evaluation model, we effectively describe the service and feedback trust evolutionary relationship between information service platform and users.

The rapid development of Cloud Computing enables more personalized and more complex information service. Therefore, the demand for higher quality and larger amounts of information becomes inevitable. This paper focuses on organizational information resources sharing, discusses the incentive mechanism of organizational information resources sharing with the Fair Encouragement Combination Model. Thereby promotes organizations to contribute higher quality and larger amounts of information resources voluntarily.