1. Sales Force Satisfaction and Planning Activity
- Author
-
John M. Gwin
- Subjects
Role stress ,Market research ,Sales force ,Process (engineering) ,business.industry ,Marketing ,Organisation climate ,business ,Role conflict ,Active participation - Abstract
Considerable previous research indicates that salespeople are generally dissatisfied with their jobs, and that at least some, if not most of this dissatisfaction occurs as a result of job or role-related issues. This article proposes that one way the individual salesperson may attempt to moderate the negative effects of role characteristics on satisfaction is through active participation in the process of planning.
- Published
- 2014
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