12 results on '"Matos, Pedro Verga"'
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2. Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs
3. Impact of CSR Initiatives on Consumer’s Perceptions and Attitudes Towards Retailers
4. Explaining National Brands and Private Labels Price Differentials: A Theoretical Model
5. The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study
6. Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
7. Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs
8. The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study
9. Explaining National Brands and Private Labels Price Differentials: A Theoretical Model
10. The Market Power of Private Labels- Retailer’s Brand and Industry Effect
11. Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
12. Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Private Label’s Adoption
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