60 results on '"Samiee, Saeed"'
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2. Reprint: Brand Origin Recognition Accuracy—Its Antecedents and Consumers’ Cognitive Limitations
3. Key Developments in International Marketing: Influential Contributions and Future Research Directions
4. Key Developments in International Marketing: Influential Contributions and Future Research Directions
5. Brand Origin Research: A Retrospective
6. Reprint: Brand Origin Recognition Accuracy—Its Antecedents and Consumers’ Cognitive Limitations
7. International Marketing Research: A State-of-the-Art Review and the Way Forward
8. Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis
9. Retail Patronage Profile: Rebate Users versus Non-Users
10. Multidimensional Scaling and Product Positioning: Are Physical Product Attributes Good Predictors of the Overall Similarities Data
11. Advertising in the Professions: A Literature Review and Future Prospects
12. Barriers to International Exchange of Data-Related Services: Economic Protectionism vs. Privacy Issues
13. The Application of Organizational Behavior Models to the Development of Effective Industrial Marketing Strategy
14. Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis
15. A Methodological Assessment of Empirical Studies in Cross-Cultural Advertising
16. Barriers to International Exchange of Data-Related Services: Economic Protectionism vs. Privacy Issues
17. Retail Patronage Profile: Rebate Users versus Non-Users
18. A Proposed Conceptualization of Electronic Service Quality as a Higher-Order Formative-Indicator Construct
19. Multidimensional Scaling and Product Positioning: Are Physical Product Attributes Good Predictors of the Overall Similarities Data
20. A Methodological Assessment of Empirical Studies in Cross-Cultural Advertising
21. A Proposed Conceptualization of Electronic Service Quality as a Higher-Order Formative-Indicator Construct
22. Standardized versus Localized Advertising: The Consumer Perspective
23. Standardized versus Localized Advertising: The Consumer Perspective
24. Advertising in the Professions: A Literature Review and Future Prospects
25. Reprint: Sharing Economy—International Marketing Strategies
26. Reprint: Chief Marketing Officers’ Discretion and Firms’ Internationalization—An Empirical Investigation
27. A Commentary on 'Chief Marketing Officers’ Discretion and Firms’ Internationalization: An Empirical Investigation'
28. Reprint: Cosmopolitan Consumers as a Target Group for Segmentation
29. Sharing Economy: International Marketing Strategies—A Commentary
30. How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Ahead
31. Reprint: Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods
32. Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective
33. Postscript: Dispatches from the Front Lines of Consumer Animosity
34. Reprint: Trust and Performance in Cross-Border Marketing Partnerships—A Behavioral Approach
35. Reprint: How Perceived Brand Globalness Creates Brand Value
36. Trust in International Marketing Relationships: A Retrospective
37. An Integrative Review of Export Development Process Models: History, Impact, and the Way Forward
38. A Path Forward for Research on Born Global Firms
39. Reprint: The Export Development Process—An Integrative Review of Empirical Models
40. Reprint: Innovation, Organizational Capabilities, and the Born-global Firm
41. Intercultural Service Encounters (ICSEs): Challenges and Opportunities for International Services Marketers
42. Ethics, Sustainability, and Culture: A Review and Directions for Research
43. Foreignness in Export and Import Social Relationships: The Liability of Psychic Distance
44. Market Withdrawal, International Orientation and International Marketing: Effects on SME Performance in Foreign Markets
45. International Franchising Relationships
46. Global Sourcing Strategy: An Evolution in Global Production and Sourcing Rationalization
47. Comparative Thick Description: Articulating Similarities and Differences in Local Beer Consumption Experience
48. Patterns of SME’s Marketing Mix Combinations and Their Characteristics in Export Markets
49. Strengthening Innovation for Greater Exporting: A Strategic Path for Developing Country Firms
50. Integration Mechanisms as Enablers of International Standardized Strategies
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