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South Africa is undergoing a rapid decline in social and political cohesion at various scales. This paper explores Cape Town's experience of socio-territorial messages and identities deployed by the City administration and the leading party, the Democratic Alliance. I focus on relational constructions of the subjectivity of the 'ratepayer' and the deserving Capetownian as constructed in the City and the DA's discourse and policy measures in juxtaposition to 'street people' and other supposedly deviant urban subjects and how, as such, the wilful ignorance of the first remains both unchallenged and in service of an exclusionary and unjust spatial order. [ABSTRACT FROM AUTHOR]