1. Investigating UK consumers’ heterogeneous engagement in demand-side response
- Author
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Maria Kamargianni, Maria Xenitidou, Pei Hao Li, and Ilkka Keppo
- Subjects
Sustainable development ,Mains electricity ,020209 energy ,media_common.quotation_subject ,02 engineering and technology ,010501 environmental sciences ,7. Clean energy ,01 natural sciences ,Demand response ,General Energy ,Promotion (rank) ,Variable renewable energy ,Domestic energy consumption ,0202 electrical engineering, electronic engineering, information engineering ,Business ,Marketing ,Consumer behaviour ,0105 earth and related environmental sciences ,Efficient energy use ,media_common - Abstract
Demand-side response (DSR), the incentivised time-shifting of energy use by consumers away from peak times, is regarded as a potentially effective measure to balance electricity supply and demand. This will be even more important in the low-carbon energy system of the future, with a high share of non-dispatchable power, such as variable renewable energy and nuclear power. Most DSR programmes require consumers’ active engagement in shifting end-use activities. Previous studies have, however, rarely revealed socio-demographic factors influential for consumers’ willingness-to-shift specific end-use activities. This study thus aims to fill this research gap and, using a multinomial logistic model to analyse a nationwide survey, identify factors influential for DSR-related decisions. The nationwide survey for 1004 respondents was carried out to collect data about consumers’ willingness-to-shift their daily activities. We focused on the activities that constitute the major part of domestic energy consumption, i.e. cooking, dish-washing, entertainment, heating, laundry and showering. According to the results, consumers’ original timing of the end-use activities, socio-demographic factors, ownership of specific appliances and level of concern for energy-saving are influential for their willingness-to-shift activities. These findings can not only help policymakers make more targeted DSR promotion plans but also help to improve broader modelling tools to better consider consumers’ willingness-to-shift their demand.
- Published
- 2020
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