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Private audiovisual groups Mediaset and Atresmedia in Spain show their Corporate Social Responsibility (CSR) through educational and awareness campaigns on linear television that are transferred to their corporate websites to educate and alphabetize viewers digitally. This research focuses on the environmental awareness and education campaigns of the websites of both audiovisual groups and considers the formal aspects with which it is intended to raise awareness and educate society environmentally to determine whether these contents respond more to an informative interest or educational (e-learning). The strategy of the Mediaset audiovisual group on the web is focused on the campaign "12 months, 12 causes", and Atresmedia on "Hazte Echo". We will observe the content published on both websites for a period of one year (between 2021 and 2022) with a total sample of 100 entries and the following data will be collected: function (informative or didactic), use of infographics for educational purposes, vídeos, use of text and its extension and impact on social networks. We will also interview digital managers of these campaigns' broadcast and digital literacy strategy in Mediaset and Atresmedia to complete the research objectives. [ABSTRACT FROM AUTHOR]