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This paper proposes that introducing musical/percussion activities to university classrooms represents an opportunity for innovative teaching that could create positive experiences replete with learning potential. An analysis of 17 students’ written reactions to a ‘drumming circle’ activity demonstrates that the experience created a positive, energised classroom climate. The value of the exercise was demonstrated in the observations that students made about how the experience engaged them emotionally and how it could be linked to insights about specific aspects of their programme of study. With some preliminary guidance provided in advance of the activity, students were able to identify analogies between aspects of the experience and topics within their management curriculum. The paper provides suggestions and ideas that can help teachers to introduce similar learning experiences into their own classroom settings. [ABSTRACT FROM AUTHOR]