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This paper aims to assess the effectiveness of the so-called ‘Eco-Management and Audit Scheme (EMAS) cluster approach’ when applied to environmental policies, by focusing on the case history of the industrial paper production cluster located in the Province of Lucca (Italy). The Lucca cluster represents approximately 20% of Italian paper production, and Italy is the fourth leading paper producer in Europe. In the last 10 years, environmental policies have been developed under the common ‘umbrella’ of a strong public and private partnership based on stakeholder networking within the application of the EU EMAS Regulation. This article evaluates the outcome of such an approach, by comparing the environmental performance indicators for the Lucca’s paper industry using data collected from more than 40 plants before and after the adoption of this voluntary tool. The results show considerable improvements for many environmental performance indicators, consistently with the implementation of the cluster approach. [ABSTRACT FROM PUBLISHER]