1. Risk and Health Communication during Covid-19: A Linguistic Landscape Analysis.
- Author
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Kalocsányiová, Erika, Essex, Ryan, and Poulter, Damian
- Subjects
COVID-19 ,MASS media ,HEALTH services accessibility ,MINORITIES ,LINGUISTICS ,TIME ,POPULATION geography ,RISK assessment ,POVERTY areas ,COMPARATIVE studies ,SOCIOECONOMIC factors ,HEALTH ,INFORMATION resources ,DESCRIPTIVE statistics ,ACCESS to information ,SOCIAL distancing ,HAND washing ,COVID-19 pandemic ,HEALTH promotion - Abstract
Since the outbreak of Covid-19 health communicators around the globe have had to reach, urge, and persuade individuals and communities to adopt appropriate health protective behaviors. They have used a mix of communication channels, including outdoor media and public signage which are the focus of this paper. Drawing on a comparative linguistic landscape analysis, this paper critically examined the amount, content, and prominence of Covid-19 signage in Hackney, a London borough severely hit by the first wave of the pandemic. Having analyzed 1288 signs collected between May and July 2020, we found significant differences in Covid-19 signage between deprived and less deprived areas. These differences (e.g., in messaging about staying at home) have created inequalities in access to Covid-19 related health information and guidance. We also explored the changes in Covid-19 signage over time and the tailoring of risk and health messages to minority communities. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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